Is This $2,000 Microphone Worth It?

This overpriced microphone could teach you one of the best lessons about business. This is what's called a catch box, and it's not that complicated. In fact, it's basically a microphone inside of a padded box. In my podcast studio, we've got dozens of microphones that are much higher quality, that cost a lot less. So why is this microphone a $2,000 microphone, and what does it teach us about business and marketing? The power of this microphone is not in the audio quality. It's in what it can do. So the only microphone that you can take to an event, throw around the room, people can ask a question and then throw it to someone else in the room. It creates this fun, engaging environment that allows them to charge a heck of a lot for a microphone, and there's no competitors out there. So when it comes to business and marketing, the question is not how much you price your service or what can your product technically do. It's what's the experience that providing and how will people remember it? So next time you're building a marketing campaign, don't just think about what it does. Think about the experience and transformation that it provides to the people using it.