It's crazy how Youtubers/influencers are the new celebrity.

12 Mar 2023 · 1 min
0:40

Short YouTube conversation (uploaded by Dylan Vanas, March 12, 2023) in which Speaker A recounts an anecdote from filming (on Shark Week) where viewers recognized and reacted enthusiastically to an on-screen personality (the anecdote mentions a child calling someone “Mr. Beat”). Speaker B generalizes from this to argue that YouTubers and social-media influencers (named examples: Aut, Logan Paul, Mr. Beast) have become the new celebrities, displacing traditional stars like Beyonce and Drake as the public’s primary targets for attention. The piece notes this trend will likely grow as social platforms become the main content channels.

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