Dylan Vanas argues most businesses use the wrong marketing funnel. His three-part trust funnel starts with profitable awareness through lead magnets and webinars, moves to high-value ascension that drives repeat purchases, then uses remarketing to re-engage customers and generate referrals.
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If you're a business owner trying to grow, don't get stuck in the classic meta Google Ads to some kind of crappy page system or hope even worse that your organic meta and your organic Google is going to drive traffic. In fact, most businesses that are out there that haven't spent time and attention on their marketing have some kind of really crappy form on their website with a name, phone number, email. Think to yourself, how many times have you gone and tried to actually work with a business? Maybe it's like a local plumbing company or something to help you and you filled their form out, but you basically know you're never going to to hear from anyone. Every business needs to be doing is a new type of funnel. Now this is called the three part trust funnel. The way this works is you use step one, which is called profitable awareness. This is where you don't just spend money and hope people find out about you, you actually use a system on the front end to actually make profit while having people find out about you. There's a few ways to do this, but one of the best ways to do it is selling one to many. So you can do this through the power of lead magnets, ebooks or webinars or live events, but you want to find ways to build profit on the front end while getting attention. From there it goes to step two, which is all about high value ascension. Now the way this works is not just about having high ticket products that you can drive people towards, but it's actually about creating really high value impact in people's lives. See, the more value you can add to your client, obviously the more they'll pay you for it. But more importantly, the more likelihood they're not just going to buy from you one time, they'll continue to buy from you over and over again. And the third part of this is all about remarketing. Now this is not just targeting people through ads. It's finding ways to get people to refer their friends, refer their, their other people in their world and get them to spend more within your business. So if you're looking to grow your business, this is the new type of funnel, the three part trust funnel. It's about profitable awareness on the front end, high value ascension and a system to retarget people and get them to spend more. If you're wanting to grow your business, try using the system and follow to learn more about marketing.
