Dylan Vanas explains how to scale a business risk-free by recruiting affiliates to promote your offer. You pay commission only after they make sales, so there's no upfront ad spend and no cost if nothing sells.
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The lowest risk way to scale a business is to find affiliates who are willing to promote your offer and then give them a commission every time someone buys. The way this works is you find someone who is either going to run ads to your offer, or maybe has an email list of people who could be interested in your offer and just let them know, here's the offer, here's the conversion rate, here's the stats, here's the commission percentage. Would you be interested in sending a blast to your list? Quite oftentimes these people will be interested in it, right? They'll send it to their dead leads, and maybe their dead leads will be interested in what you have to offer. And so you can actually scale your business with $0 in ads and very little because you only pay out once you've made money.