Dylan Vanas argues you shouldn't run ads until you've validated your offer and hit $20K-$100K monthly revenue through direct outreach. Ads are just a traffic source. Get your product, market, and sales process right first, then scale.
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You need to hear this before you spend another dollar on ads. Paid ads is just another traffic source. So whether you're getting the leads from Facebook, organic content, or standing out on the street flipping a sign, it doesn't matter. The most important thing is where are they going? People all the time come to me like, hey Dylan, I'm thinking about starting this idea or that idea. Like, how do I do paid ads? That's not the thing. Like, you're not ready for paid ads. I'll tell you, no, I don't want to work with you because you're going to be a headache. I'm not going to be able to get you results. You need to go figure out what you sell, who you sell it to. You need to go get to $20K, $30K, $50K, $100K a month, and then you can talk about scaling. Scaling it. But where are you going to send them to? Go prove it works. And then paid ads comes after. It's just a traffic source. Paid ads is not the solution to your problem. The solution to your problem is you. You need to get your business right. You need to get your shit right. You need to go work and go get your first 10 customers from, you know, whatever you got to do, wherever you got to message, whatever you got to outreach to. But paid ads is not the solution. You need to go out and sell.
