Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Stop using this own word in your marketing

Name: Stop using this own word in your marketing
Uploaded: 2023-12-02T17:36:00+00:00
Duration: 59 s
Channel: Dylan Vanas
Description: YouTube video (creator: Dylan Vanas) arguing that marketers should stop using the word “unlock” in marketing copy. The speaker claims analysis of 2,138…

2 Dec 2023 · 1 min

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YouTube video (creator: Dylan Vanas) arguing that marketers should stop using the word “unlock” in marketing copy. The speaker claims analysis of 2,138 ads shows widespread overuse — including by notable marketers — and links the problem to lazy, AI-generated copy that makes brands look cheap and turns off buyers.

Chapters

You need to stop using this one word in your market. In fact, this one word is costing you time, money, and sales. And worse than that, it's making your brand look cheap. Now, I recently analyzed over 2,138 ads, and I found one major mistake that some of the largest brands in the world are making. In fact, Patrick Bet, David, Alex Hermosi, Grant Cardone, and Tai Lopez are currently making this major mistake, and they probably don't even know. Here's the thing. Marketers are getting lazy, and I don't blame. They're using AI, they're cutting corners, and they're just doing bad work. So then what is this one word that you need to stop using and ban from your marketing forever? That word is unlock. And it's used here and here and here, and it goes on and on and on. And why is this? Well, with AI coming on, it's trained to write marketing copy in a very specific way. In fact, if you go to ChatGPT right now and you ask it to write an email for you, I can pretty much tell you exactly how it's going to look. For that reason, you need to tell your marketing department to stop using words just like this. It looks cheesy. Buyers are getting sick of.