A speaker explains the tension between acquiring new clients and satisfying existing ones, calling this the "Growth Fulfillment paradox." They describe encountering this problem in their own business and founding a company, Agency Box, to address it.
When you're growing a business, you got to get clients, but you got to make your current clients happy. So you got to find this balance of you're going out and trying to prospect and find people who want to sell a home, but then you have your current listing is just like you want to make your current clients make sure they're satisfied. And I call it the Growth Fulfillment paradox, where you're trying to grow and you're trying to fulfill at the same time, and you're really hard to manage both. And so in my business, I realized that was a massive problem and that I had to find a better way. And so then that's when I created my company called Agency Box.