Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

The Misconception Small Businesses Get WRONG

Name: The Misconception Small Businesses Get WRONG
Uploaded: 2023-03-05T15:00:01+00:00
Duration: 24 s
Channel: Dylan Vanas
Description: A short YouTube commentary by Dylan Vanas arguing that the common advice for small businesses to cut expenses during economic slowdowns is mistaken…

5 Mar 2023 · 0 min

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0:24

A short YouTube commentary by Dylan Vanas arguing that the common advice for small businesses to cut expenses during economic slowdowns is mistaken; instead, the speaker recommends increasing promotion and advertising to get more visibility and avoid worse outcomes.

There's this misconception out there, especially for a lot of small business owners, which is in times of contraction or times of hardship, which we're seeing it happening right now, economic slowdown or recession. Here's the thing is the traditional advice says what? Let's cut expenses, let's save money, let's look for ways to reduce. But when we go into a state of emergency, the number one thing we should be doing is more promotion, more advertising. We need to get more eyeballs on our stuff, otherwise we're in a bad spot.