Short YouTube clip by Dylan Vanas explaining how different colors are used in marketing: red (bold/energetic), orange (friendly), yellow (optimism/clarity/warmth), green (health or perceived health), blue (trust/security), purple (creativity/royalty), and black (luxury/authority). Ends with a call-to-action linking to a longer video and an offer to send the full video when viewers comment 'color'.
Chapters
Let's talk about color theory in marketing. When to use certain colors, what they mean and why brands use them. So red. Red is bold, energetic. You'll see brands that really want a bold perspective using red. Orange is friendly. We'll use it in marketing with pops of color. You know Amazon's arrow is orange and Nickelodeon is orange. Yellow is about optimism, clarity, warmth. A lot of food brands will use yellow in their branding. McDonald's, Denny's. Green is about health or the perception of health. Some non health brands, like this one right here will use it to trick you to thinking they're healthy when they're not. Blue is about tr, strength, security, Air, American Express, Pfizer. The most trusted brand. Believe everything they say. Don't ever think for yourself because they are blue. Purple. Purple is the highest level, crown chakra, creativity, imagination, royalty. You can see that some brands are using that. Number one marketing agents on the planet Roas uses it. And then there's black. So if you want to see my full video breakdown of this where I go through the psychology, when to use certain colors, what they mean in marketing and why these brands use them, link is in my bio. I even rank them from best to worst on when to use them. So if you want to watch the full video, comment the word color and I'll send that video to you.