Dylan Vanas argues businesses need to become content-led as organic reach beats paid ads. Walmart posts on TikTok. Paid advertising costs $5 to $50 per thousand views, while organic content can capture tens of thousands of monthly viewers for free.
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$5 to $50
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Yeah. So I think that the overall thing is like, it's, it's, we're in an era right now where content, content's king. And so like, what's happening is this, next, this year is actually going to be the year of we see content led businesses as the foundation. You never would have thought Walmart would be making TikTok posts, but we are in that era. And so it's like, how can you capture more attention in this space? What if you could get tens of thousands of people every single month to actually go ahead and see your stuff without having to pay for it? If you look at average cpm, average cost per thousand eyeballs when you're running ads, be anywhere from $5 to $50.