What Most Sales Gurus Miss Completely...

All these sales gurus online that are trying to teach you how to sell better are missing the point entirely. You don't need another close strategy. You don't need another hard pressure thing. You don't need some kind of psychological trick to get someone to buy from you. You just need to understand why people make decisions and what makes them tick. When you fully understand the psychology of someone who wants to work with you, you're going to break it down and know they need to like you, they need to trust you, and they too simple extent need the product you're selling. So if you have a product that people need, the rest of the job is just building relationships, building trust, and showing up with no ulterior motive. You know those people that constantly are in the room, you know that they want something from you. You know that they're going to try to pitch you something, or when they ask you to hang out and grab lunch or grab coffee, you know what's about to happen and that's why you say no, don't be that person. It's easy to show up, say yes, get in the room, lead with value, and help people with no ulterior motive. And then eventually it's going to come back and you'll get the benefit from it.