Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Why Billionaires Are Bigger Than Brands

Name: Why Billionaires Are Bigger Than Brands
Uploaded: 2023-05-01T14:00:34+00:00
Duration: 21 s
Channel: Dylan Vanas
Description: A short YouTube talk arguing that people/faces (not corporate logos) create stronger, stickier associations for major companies. The speaker cites…

1 May 2023 · 0 min

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A short YouTube talk arguing that people/faces (not corporate logos) create stronger, stickier associations for major companies. The speaker cites founders like Elon Musk, Steve Jobs, and Jeff Bezos as examples and recommends developing a personal brand or spokesperson to help a company grow and become more memorable.

Faces are way more sticky than brands. If you think about Tesla, what's the first association? Elon Musk. If you think about Apple, Steve Jobs, you think about Amazon. Jeff Bezos. Is it an accident that the biggest companies in the world all have a face by association? No, it's by design. And so in order to be able to grow and be more sticky, you need to have a face or spokesperson for a brand that's able to be that thing. So you should be building a personal brand.