Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Why Billionaires Are Bigger Than Brands

Name: Why Billionaires Are Bigger Than Brands
Uploaded: 2022-11-28T15:00:39+00:00
Duration: 21 s
Channel: Dylan Vanas
Description: The speaker argues that individual faces (high-profile founders/CEOs) make brands "stickier" than corporate brands alone, citing Elon Musk (Tesla), Steve…

28 Nov 2022 · 0 min

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The speaker argues that individual faces (high-profile founders/CEOs) make brands "stickier" than corporate brands alone, citing Elon Musk (Tesla), Steve Jobs (Apple), and Jeff Bezos (Amazon) as examples. The piece recommends that companies and individuals cultivate a personal brand or spokesperson to drive growth and increased customer attachment.

Faces are way more sticky than brands. If you think about Tesla, what's the first association? Elon Musk. If you think about Apple, Steve Jobs, you think about Amazon. Jeff Bezos. Is it an accident that the biggest companies in the world all have a face by association? No, it's by design. And so in order to be able to grow and be more sticky, you need to have a face or spokesperson for a brand that's able to be that thing. So you should be building a personal brand.