Walking into a business cold to find the owner and pitch face-to-face is the hardest part of sales. Master that, and everything else gets easier. You need confidence, clear speech, and to know your product inside out.
Nothing would be more fearful than like going into a business, trying to find the business owner. That's really putting yourself out there to the highest degree, face to face with this person. Now you don't want to stumble on your words. You want to appear confident and you want to know what you're selling. And so putting yourself in that type of environment, once you've done that, everything else at least seems easy in comparison.
