Blasting huge lead lists gets occasional wins but doesn't last. Instead, focus on conversion quality over volume. The speaker's team uses data to precisely target leads and improve conversion rates through smarter prospecting.
Most people are doing like just insane volume, burning through lead lists. Sure, they might get some results, but you can only do that for so long. So I'd say we're almost more so focused on like the conversion side over just like pumping out like insane volume, but we're very like data focused. So we really put a lot of our efforts in terms of how we're targeting leads on behalf of our clients.
