A speaker offered free consultation calls to agency owners, giving detailed feedback on their sales processes. One owner repaid the generosity with a referral, demonstrating how giving valuable free advice triggers reciprocity and generates business opportunities.
I was offering free consult calls to agency owners to review their sales process. Got on a call with a guy twice and I was just reviewing all his shit. I was like, this good, this good, this sucks, do this instead. And then he actually gave me a referral. That's like the biggest life hack there ever is. Just give someone free shit. And then it was like a law of reciprocity thing. Yeah. Where he was like, yeah, I'll help you out. I was like, cool, that works.
