I paid to be reminded of these 8 things (steal them)

What's up, you guys? Long time no see. I didn't really film all that much this week. I was busy with businesses and events, dinners. So I'm gonna make a video right now. Specifically, I just recently went to an event and there were some really, really big names there. I learned a lot, reflected on a lot. And so that's what this video is gonna be about. So what you guys are about to hear, I spent about $2,500 to put together between the event ticket, what I realized at the event, the notes I had, and then me taking the time to book 3 nights in the middle of nowhere in Texas to reflect and implement what I learned. And that's what we're going to go over right now. I got my electrolytes. About 8 topics, give or take. I'm gonna make it pretty quick. Now, a lot of these are going to apply to me as a business owner or as someone who holds myself to a high standard and wants an uncommon result out of my life, out of my actions. I take it if you're here, you want that as well. You might be a business owner, you're probably a sales rep because the same exact mindset was what got me to being the top sales rep. And so if that's where you're at, I promise you this is gonna serve you. 2 things before we get into this. Number one, I wanna start writing more emails. It's fun for me, it's a good creative outlet, It's scalable. I feel like I can communicate messages a lot better through email than YouTube. There's a link in the description, I think it's the third one, to subscribe to my personal newsletter. When you click on that link, you'll see all the previous ones that I've sent, at least the ones that I published. There's usually some pretty good nuggets in there. Also, I share like results of people that are working with us, and I usually intertwine the two. And so if you're a salesperson You're interested in the remote sales stuff and you want just a peek into my mind that isn't as cinematic as a YouTube video, do that. Third link in the description. Next thing, if you follow me anywhere on social media, you know that our price is going up for the Cereal Sales Community. That is the business I've been running for 4 years. We help people get 1099 remote sales jobs, appointment setting, closing, eventually turn into management. A lot of people start their own businesses. So if you're at all interested in that, you know, assuming you're seeing this video the day that I post it, If you book a call with us, you can get grandfathered into the old price. However, the price is going up March 1st. We have a limited calendar. I only have one guy that takes calls. He doesn't take them on Sunday, and he's already pretty booked. So just as long as you book in for some time on or by March 1st, we'll honor it. Let's get into it. First thing I noticed at the event, I don't remember what the trigger was for me to realize this, but I am too damn distracted. I have an awesome life. I got people, I got community, but there's just too much going on. When I was in San Antonio, there were distractions, but they were different. But when I moved to Austin and I knew nobody, I had nothing better to do but work. And I'm afraid that if I would have never done that, we wouldn't be here today. We wouldn't be earning what we do at the margin that we do. We wouldn't have the team that we do. I wouldn't have a following like I do. So pretty much I've been putting effort towards all those things that I just mentioned. Should I have not almost secluded myself 3, 4 years ago moving to Austin, I don't think we'd be there. And so for you, especially if you're in the hometown, I'm not gonna do the whole hometown thing, but at least move out. Move out. If you're with your family, you gotta move out, man. I hate to break it to you. You got to move out. If you can move a little bit of ways, do it. I realize I'm too distracted. I was trying to figure out why. Well, I've got you know fiancée, dog, friends, business owners, community. These are all great things to have. I'm so grateful for them. But there's only so much time and attention that I can give in a single day, in a single week. I think I need to readjust. And so if that resonates with you, I encourage you readjust. So I mentioned I paid $2,500 for this event or altogether to get here and make this YouTube video. And There's a saying out there. I don't know who says it, but the saying goes, if you pay, you pay attention. And that is so true. This event, I bought the VIP ticket. It came with like a meet and greet with Cody Sanchez. It came with a VIP dinner. Honestly, I don't know if it was justified. Like, I don't— not— I don't regret buying the ticket, but the normal one was like a couple hundred bucks and I would have gotten pretty much all of the big stuff that I got. Most of it. Because I did run into some people that I will talk about that I think could make an impact. I was thinking back to some of my most recent events that I went to and how I went there, I sat, I listened to speakers, I was fired up, I was ready to get back to work and like make all these changes in my business, and then I fell back into the loop. And so I was just talking about being distracted. I am in a loop with being distracted, not Breaking away from that, but I'm also stuck in the loop of working in the businesses and not on the businesses. Part of the reason I came out here for the weekend or a few days was so that I could remove myself from all the distractions. I have a screen time goal of less than 30 minutes per day. We'll see if that works. Phone screen time, laptop is going to be off the charts. I went to all these events. I learned these awesome things from these awesome people. I paid for the tickets. I paid for the flight. I paid for the Airbnb. And I went back and I did not shit. And at that point, what is the point? I mean, sure, I met some cool people and that's valuable, but this is a theme. I mean, anytime I get something for free, I'm just not taking it serious, to be honest. Like, you know, it's different for me now because I have a business that cash flows and I can afford things that I couldn't have afforded before. But even a long time ago when I didn't have as much money, people don't pay attention to free, including myself. I've tried to put on some of my day one boys into the remote sales stuff. I give them free stuff. I say, don't tell anybody. Because I want them to win. I've tried to help family members, whatever. Absolutely none of the people that I've done that for have done anything with it. The ones that get the best results are the ones that pay full price to have the experience. If you pay, you pay attention. You might be looking into high-ticket sales right now. You might be looking for a remote closing, remote setting job. And if you haven't paid, it doesn't hurt for you not to figure it out. You're just going to go back to the loop, back to the job. And it's cool, man. You make money at your job. You might like your coworkers, but when you get home and you put your head on the pillow, you know you don't want to be at that job and you know you're cut out for more. It's only when you're alone with your thoughts do you realize, I have to get out of this. So I sat in this event for, I mean, it was like 2 full days. It was 8 or 8:30 to 5 PM, 2 back-to-back days, a ton of high-level speakers, a few people that I've actually look up to, like Sam Parr, My First Million host. I mean, he's honestly a big part of the reason why I started the Because of Sales newsletter. Like, hearing him speak was cool. Hearing other people speak was cool. But most of the biggest takeaways that I had during the event were from me being bored or tuned out and like thinking on a, like a one sentence that I heard someone say as it applies to Because of Sales, as it applies to the serial sales community. As it applies to something else in my life that's important to me. Actually, go— I think this was Sam Parr that said this. I was listening to his podcast, I want to say, and maybe this is a quote from someone else, but when it comes to reading, like, you know, this is a— I have a journal right here, but if this were a book and you were reading the book— by the way, new sticker, ask me about my newsletter because of sales, it's a link down there— but when you're reading and it's, it's something like this big, you're not supposed to remember every single thing as soon as you read it and The magic in reading, and this is my own experience even though I don't read as much as I should, is when you're reading, reading, reading, reading, and then something clicks. Like this little part down here, this 3-word, 4-word, 5-word, this one sentence clicks and it helps you where you're at. It strikes a chord in your brain for you to make a change, hopefully a positive one. We aren't supposed to be reading to remember. School teaches us that reading is just remembering by any means necessary, but leisurely reading is best when you read for impact. And you might read a whole book and somewhere in the middle of it you, you find one thing that just really hits. Then you go and implement that into your life, into your business. You might read the rest of the book and nothing else really hits, but that one thing that you implement into your life or into something that's important to you could change the trajectory of where you're going by a single degree, and that can change the entire course of your life. That's kind of how I was at this event. A lot of speakers, but I have some really awesome notes. I have maybe 6, 6— I was gonna say 6, 7, but it's true. It's about 6 or 7 pages. And dude, some of the biggest speakers, I literally wrote like one line because that was the only thing that moved the needle for me. And that's okay. You know, there's a Hormozi-ism out there saying most people don't need to be taught, they just need to be reminded. And in this presentation, I would hear someone say something, it would spark something for me in one of my businesses. I'd write a note, I'd draw a diagram, and now this weekend I'm going to implement it and just make massive, massive progress. So for you, if that applies to your situation, if you're watching these YouTube videos, you're reading books, Just know, you know, most of it, it doesn't matter who you're listening to, there's nothing out there where every single thing that you read is going to be completely brand new, groundbreaking. Bible verse, I can't remember which one, but it's basically saying there's nothing new under the sun, only new people doing it. And that's pretty much it. It's, it's pretty rare these days that I hear something that I genuinely not only didn't know but had no clue that it even existed or could have existed. We host the Cereal Sales Community. It always has been and always will be called a community because we do community things, because the community makes it fun. Sure, I provide value to the people that join, but people don't join just because I talk to them one-on-one. People join partially because of that, but because we have a system, a process, and a community. And proof of concept. If you are a sales rep or a business owner or a wannabe sales rep or a wannabe business owner, just go meet more people, man. I will say that about Austin. It's been so great to meet more people after the event. I met all these people at the event. I probably have 15 or 20 names that I'm going to be sending Starbucks gift cards because we had a good conversation and there's potential for something to blossom there. If I hit them with a Starbucks gift card for $10, said, hey, thanks for the time, grab a coffee on me, Out of nowhere, I go and find their email. They see that in their email inbox Monday morning. You think they're gonna remember me? Yeah. You think they're gonna like me more? Yeah. You think they're gonna be more inclined to do business with me? Yeah. Do you think they're more inclined to refer me to people? Yep. Do you think all of that together makes it more likely for my businesses to flourish? Yes. Starbucks gift card, 5 yeses right there. And it doesn't take anything but $5, $10. It's more about them seeing that you took the time out of your day to find their information, send them a gift card without saying anything. than the actual $10, the actual coffee. So anyways, one cool thing about moving to Austin and one cool thing about hosting a community and being in the space that we are in is, is the network. The ripple effect of the network is magical. I don't have a better word to describe it right now. It is magical. It is serendipitous. You really, really, really cannot explain what can happen when you are surrounded with the right people. So we were at this event Thursday and Friday, some of the friends say, hey, we're having a steak dinner, invite some cool people that you met from the event. We're probably gonna have like 12 people over. Well, turns out there's like 35 people. Some high-level business owners, some guys that I got to meet, some that I didn't get the chance to meet but got to meet there, some guys that employ our sales reps that do really, really big commission months, some guys that are big in the newsletter space that I'm trying to crack. And even like out of nowhere, dude, if you guys have seen this dude Higher Up Wellness on Instagram, does the talking head content, has some pretty good ideas. I follow him, listened to his podcast recently. He was at the dinner. I got to meet him. I got to speak to him about podcasting. I gave him a sushi recommendation. We might hit a run here soon. I'm in the internet marketing content scene, so, you know, I know a lot of people that have followers or whatever, but this is a dude that's kind of on the opposite side of the country. Just so happened to be in Austin, Texas, at the house, at the dinner that I was at. And I was only there because I've, I've gone out of my way to meet the right people. I was thinking about this— run clubs, entrepreneur clubs, dinners. I made a post about this recently, but if you can be the friend in the friend group that like organizes things, one, that makes a better experience for everyone. They're gonna like you more, but that makes your life better. I didn't organize this. I did invite some people. You just have to put yourself in positions for magical things to happen. I want to shout out My boy, Soosong. Noah is a community member, uh, moved from Iowa to Texas once the remote setting stuff started working for him. He now lives in my apartment building and he's now a good friend. That dude can walk into any room, talk to anybody, and leave with 80% of the room being his friend. And because of that, he gets exposure to people that he wouldn't have otherwise gotten access to. He gets invited to things. He gets access, he gets jobs, he gets probably a lot more than that. But because he goes out of his way, and I don't know if it's a strategic thing, but he goes out of his way, he's nice to people, he helps people, he's kind, he's friendly. One of my resolutions is to be more like that. Not necessarily personality-wise, because everybody's different, but to go out of my way to do things that make people feel good. And it all comes back around. And you You have to you have to do it though with the intention of just putting good out into the world and not expecting anything back. When you expect something back on a certain timeline, that's when you get wrapped up in it in the wrong way. And honestly, you can get let down like that, and then you get burnt out. Ah, don't do that. Go out, make people feel good, help people out, connect people where you can. It all comes back around. And send Starbucks gift cards in some of these presentations. I'm not gonna lie, I was pretty bored. Some of them were really good, very tactical, like advice that I could write down and implement today and it would help. Some others were just very like high level, like skimming the surface. With some of the more successful people that were interviewed at this presentation, at this thing, they weren't very tactical. It was just like high level and that didn't really apply to me. And so as I'm bored, I'm drawing things in my notebook, I'm writing diagrams, I'm writing ideas. I have all these pages of things that I can go implement. And so my first order of action is to list these out by business, by priority, and start attacking. Good things come when you force yourself to be bored. I was at Chili's on the water overlooking the lake just before this, and I intentionally didn't take my phone. I told you I'm hardly doing screen time this weekend, and I didn't bring my phone. And I basically wrote the bullets for this video, and I was just reflecting on my experience. I wrote A little bit more as well. They say, "What's your phone number for the table? It's going to be a 20-minute wait." I give them my phone number. I walk out. I sit, and then I'm like, "Oh shit! Like I don't have my phone." And as I'm sitting there, I see two people like in my peripherals. Two people on a date. Scroll, scroll, scroll. Dad with wife and kid, and the dad zombie. Scroll, scroll, scroll. Wife is like occupied with the kid. And then a lot of like families and stuff. Like, this is a pretty popular Chili's because we're in Marble Falls and there's not all that much going on at 9 PM. As I'm sitting there, dude, like, I'm, I'm realizing more. And, and I'm a victim of this as well, but I'm realizing more. I'm writing, I'm getting ideas on paper, I'm organizing, I'm letting my mind run free. And that's something I want to do more intentionally. Next is the concept of doing uncommon but worthwhile things. And I talk about this a fair amount, but have you guys ever seen Nemo? I hope you've seen Nemo. I can't remember exactly, but the turtles are going through the current and there's a bunch of them. And I think one of the turtles gets lost and they're like trying to push against the current, whatever. I haven't seen that movie in so long, but the idea is what I'm trying to communicate. If you're doing something that's not common that yields an uncommon result, you are going to have to go against the forces of the common. If you don't feel force against what you're trying to do, like if it feels natural, it's probably not gonna yield you the results that you want. Sure, this can be about money, 100%, but like fitness, waking up at 4:45 AM when I desperately wanted to get to the point of benching 225 and doing that before my 7 AM morning sales meeting, like that was not natural. There's nobody in the gym at 4:45, 5:00 AM. When I was in roofing sales, like batching up all my appointments before 2:00 PM, taking closing calls from 2:00 to 6:00, and then after 6:00 PM doing all the estimates, emails, and everything until basically it was time to go to bed. I did that for a month. That was not natural. So here's something good for you. The harder it feels like you're going against the grain, the better of a direction you're probably heading in. Within reason. Anything worth having takes uncommon action. Uncommon action is the opposite of common action, 180-degree opposite. It does not feel natural. It should not feel natural. And for you, if you're pushing into a remote sales job out of a 9-to-5, against your family, against your friends who are talking shit, against your boss who makes jokes, against your coworkers, There is a group of people that understand you, and they're probably in Austin, Texas. But really, they're probably in online networks and communities like the one that we run. Last thing I'm going to put on here: as I was getting back from my run, showering up to go to Chili's, I had the homie Josh hit me on Instagram. 19K CAD month. He's in Canada, earns in the US. Just wanted to say thanks again, dog. Starting to figure this shit out. Josh was second. 3 guys on one team hitting 10K months. That's basically it, guys. That's the video. I appreciate you guys watching. I didn't get to film throughout the week. It's been busy. It's been crazy. But I still wanted to bring something to you guys. And hopefully there was one thing, you know, just like reading the book, there was one piece of this video that made you think about something a little bit differently. And should you go and apply that to whatever it is that it needs to be applied to, I hope that it makes a difference that you need right now. The next few days, that's what I'm doing. I've separated myself from the city, from the noise, from my phone, from the businesses, and I'm going to focus on the stuff that I'm literally having to go against the grain in a good way to get done because it's not natural. If it were natural, everybody would have it, and for that reason, I'm not interested in it. Thank you for watching. I'll see you next week.