Dylan Vergara was running at 7:45 AM when a stranger yelled "Because of sales!" referencing his brand Cereal Sales. It was the first time someone who didn't already know him used the phrase, which he saw as proof his brand awareness is actually growing.
I was on the track running a warm-up mile or so, 7:45 AM. It's a good amount of people out there, and I'm running, no headphones, by myself, and I hear someone yell, because of sales! I was just like, huh, that's interesting. I was just like, huh, that's interesting. I posted about this today. People who recognize me, they'll come up to me and they'll be like, Cereal Sales? All the time. Never my name. Cereal Sales is like the handle, so everyone will say Cereal Sales. But for the first time yesterday, someone said Because of Sales. If that's not a sign that something is working, then I don't know what is. That's a first. The first time someone that I didn't know mentioned Because of Sales is like the first interaction.
