A sales approach that sounds direct but lands as empathetic: deliver bad news, then pivot to something positive, and frame it all courteously. Prospects respond because they never feel attacked.
I get the impression a lot of people think I'm just this really brash, upfront guy. Like, honestly, I couldn't give a fuck. But if you heard my calls, you'd realize I'm so empathetic. And the prospect never ever thinks I'm a dick because I'm not afraid to say anything. But the way I will say things, you will always have to answer me because I've said it in such a nice way. You know, if it's a negative, I'll follow it by a positive. Yeah.
