My hot take on high-ticket sales training

I'm going to tell you something. You can either win or lose. And if you want to win, you put it on blue, okay? Join Serial Sales or else— That's blue. You won't even have fun working anymore. This is called high-ticket pool right here, boys. You're going to see a break of the century. Oh, hey. This fit tough. This is what a $40 million cash-stuffed, uh, Closer looks like. I ain't gonna lie, you're stepping out though. You eat burgers, wrap bodies, get a little. That's all you gotta do, man. Let's talk about something serious, man. There's these people on YouTube. I don't know if there's a name for this strategy, but they basically act like reviewers, like course or service reviewers online, to siphon free traffic off of your name and likeness, or my name and likeness in this case. To pitch their own services. Someone sent this to me. It said, honest review of Dylan Vergara's course, uh, Serial Sales Community, whatever. Spelled my name wrong, but it's like 2 minutes of them talking about what is like publicly available on our landing page, and then them getting into debunking the business model, which is 1099 remote sales jobs, and then them pitching like local lead gen or like a free opt-in that Obviously leads to a course, so they wouldn't be doing this. But if you see this, like, I look up Cereal Sales on YouTube and there's like 2 of them that come up and they look like legit reviews, but then you get in there and it's like, I am not affiliated with this. I've never done it. I've never talked to anybody. I've never been a part of this. Like, look at this, dude. Like this girl, the in-between. Uh, there's me here. Well, it's my episode. I left a long comment. What? In case she deletes it, it's right here. I'm not gonna read that to y'all, but I left a long one. Shit pissed me off. But her whole strategy is just like reviewing stuff that she hasn't actually done herself. And there's another one too that I found. This guy. These are both recent. Where's me? Let's see. There I am. At least this video is a little put together better, but like the whole channel. I've been saying this for a long time, you guys. Look, no business model, no career path, no anything is perfect. Nothing is perfect. Perfect. You have to choose your suck, right? People who promote their business solely by putting down somebody else's business, watch out for those people because it's just a weird thing to do. It doesn't sit right with me. And you know, me personally, you know, I'll compare what we do to other people, but like that's not the entire angle. Like I don't, I don't say you need to do remote closing because this is the worst thing in the world. Like if anything, the way it's funny. Like I'm recording this and telling you guys on YouTube, like the way I sell you guys high-ticket sales is by telling you like, watch out for this. Like, hey, this is hard. There's upside, but it's hard and it's commission only and it's not the safest option unless you want to play offense and put your foot on the gas, like go do something else. And by saying that, like with the authenticity, it attracts the right people to us. It might not attract everyone and that's completely okay. I have a connection at WAP, WAP.com, I think it's .com. And they do payment processing. And I told him, we have a firm for our community through Stripe. And he says, wait, you have a firm with Stripe? Like, how do you have that? Whoa, one of the only ones. Stripe will shut you out of a firm so fast if your business is bad, if your chargeback rate is bad, if your dispute rate, if you lose disputes. And so the fact that we've had a firm for going on 2 years now, same Stripe account, there's not that many people that can say the same. Our refund and chargeback rate for the community, maybe we've had like 3 since we've been like high ticket, but it's always for like just kind of stupid reasons and we win them all. Point I'm getting at is set expectations. You get less people, but you get the right people and they get better results and your reputation gets better and then you get more of the right people and it's a long game, man. You know, I'm just fired up, dude. I'm about to go on a run. I'm on some coffee right now. I've been doing this since August 2022. I want you to name one person, one community, one business that has been doing it for the same time that offers A guaranteed placement, a guaranteed income, or some other shit like that that doesn't actually exist. And I say that because I'm confident that there is nobody doing that. Anyways, that's my Sunday wrap-up for you. These affiliate people are pissing me off. And yes, we have a firm. You can join our community for as low as $147 a month. You could do that as long as you have some income and a decent credit score. Like, you can do that. Not a lot of people know that you can do that. I'm going to run. About to record a solo podcast. We are starting Because of Sales Season 2. And at the top of every season, I'm going to talk about the business Because of Sales, how it's growing, what we're trying, what's not working, what is working. And then I'm going to recap my favorite episodes and my favorite segments within the episode so you guys can get the real sales alpha. Side note, you guys remember these Yeti cups? I think we're going to run it back, except instead of the agency logo that I sold, we're going to put the Because of Sales logo. Stay tuned for that. Solo podcast, Then I got a podcast with a local homie, Ward, who runs a real estate coaching offer and is in real estate himself. This is where I'm gonna be for the next few hours. Wednesday morning, Because of Sales newsletter just went out. I stayed up way too late getting that done. I need to hire help for that business. It's probably none of you guys watching because I don't have the type of help watching my channel, probably. I need short-form editors. I need people who can like distribute content I really need a VA, another one, or I need to get my current VA to do that. But if you're not subscribed to the Because of Sales newsletter yet, I don't know what it is here, but go down to the description. There's a link there. It's free. Our entire thing is we want to be your pulse on the state of selling, whether you're a salesperson, a business owner, or someone who sells things without sales reps. So we just interview people that are good at what they do. They sell something to someone and we learn about how they do it. And we send a bunch of like funny, relevant links, news articles, social posts. Yeah, we're officially 20 weeks in and it's been a lot of work. We've made a couple bucks, but you can learn more about that in the full podcast. Go subscribe to the newsletter, and in the newsletter when I send that out, we'll have the podcast linked. On a side note, if you guys start seeing bike edits, like e-bike edits on the YouTube channel, mind your own business. You know, you already got some running edits. One of the homies, uh, Tristan, who's been on the channel a little bit, just moved to Austin and he has an e-bike. And now that makes more than 2 of us with an e-bike. Speaking of e-bikes, best thing ever. I'm about to ride mine to a coffee shop. No phone. I'm gonna put on some Spotify, some chill music. I'm gonna read. I'm gonna write my to-do list. And today I probably will bring my laptop because I get some like I have some creative work to do, but usually I don't bring my laptop. Yeah, and then later today I'm filming an interview with Paul, who is someone who used to work in our or he still works in the agency that I used to run. Just had his second 10K month coming back from corporate. I think I told you guys about him in the last video. Have that tomorrow. Interview with Deven, $25K a month tech seller, coming out. I'm speaking in terms of today and not when this video comes out. So by the time this video comes out, the interview with Deven is already out. Go watch that. It's maybe the best one we filmed ever out of all 48. I think it is maybe the best one. Go watch it. Having a 2-seater is dope, but look at this. It's perfect, man. If you got a girl and you know how to ride a bike decently, 2-seater, underrated. Fiancée and I ride this to coffee, dinner, to the track. It's really fun and it feels safer than a motorcycle for sure. And we can off-road with it, go on the sidewalk and stuff like that. The day's come. Retiring these puppies really did a number on them. Ran my first marathon in these. Both, both of them ripped. We got something new. I already unboxed them. Before I show you guys, you either die a walker or live long enough to care more about the shoe than the color. That's right, man. The only color in my size. We got ASICS Super Blast. Trying to avoid getting 2 different shoes, like an everyday shoe and like a speed shoe. So this one's kind of like a hybrid in the middle. It's purple. These are like $200. Hold on. They were $200 for purple shoes. I'm gonna test them out later. I'll let y'all know how that goes. Sipping on the electrolytes. Taking some calls, filming some interviews. By the way, haven't told you guys yet, we posted, we posted 470 open remote 1099 sales roles. I'll link the sheet down in the description. These are closing, setting, some sales management roles, but all 1099 remote inbound leads. If they're not inbound, then there's base pay on them, but most of them are inbound. All somewhat vetted through the source, through the revenue. You're not finding this on LinkedIn. These are not MLM, these are not insurance, these are not pay-to-play. Well, if you want it through my community, then you have to pay for the community, but like, you don't have to pay for the job. It's not like some weird placement thing. Go to the sheet below, check out those jobs, and then check out the months before. This is a record number of jobs, but we've been posting, I think 360 last month, over 300 the month before, 200-something the month before that. The hardest part about this industry is not sales training. You're probably already decent at sales. It's getting into this industry and getting into a good job on the first try. That's why we exist. Fellas, it's here. Could not have worse lighting. The interview with Deven, $25K per month closing well in tech sales. You know how I know this one's a banger? So YouTube gives you analytics. And this one is starting off hot. People are really interested. Got 99 views in like 3 hours, which is a lot for my channel. So 27-minute interview. So yesterday I filmed the interview with Paul, who just had a second $10K month. Today I filmed the interview with Robbie, who just had a $12K month US, but he's in Canada. Comes from a finance background, not even sales. And then tonight at 7 PM, I have an interview with Noah, Who's on the same team as Robbie, who also had his first $10K month. I think he was just shy of $15K. Both Robbie and Noah are setters. Noah has a lighting business that he still runs on the side. He kind of comes from more of that blue-collar background. I think he's done some solar. I'm already sitting on like a month's worth of one-on-one testimonial interviews. This does put us over 50 full-length interviews on the YouTube channel. Dude, business is booming. We're having a lot of people join the community right now, and it's awesome because I've been working hard as shit for the last 3 years to do this as good as we possibly can, put my best foot forward with every single person that comes in here, and it's starting to pay off. I mean, it's paid off a lot in the last 3 years, but we're really starting to get some good traction. So I appreciate y'all's support. You know, in sales, in business, not everybody's gonna get that top 1% result, but I would like to think that you have some higher odds getting the result in the remote 1099 sales space when you try to do it with us. Aside from these interviews that we just filmed, we have a lot of people in the community who are just off to hot starts, like getting interviews with awesome companies for closing roles right out of the gate, not even a traditional sales background. Fires me up, man. Fires me up. So we're just gonna keep it moving along. I'm also in the process mapping out the entire Because of Sales workflow so I can start hiring, delegating a little bit more off of my plate, and so we can start growing this thing, man, and having some videos pop off on Instagram Having more and more advertisers come to us. So you know we're not where we want to be yet, but we're trending in the right direction. And if you trend in the right direction long enough, you get where you want to be. I heard a quote recently. It was from a podcast that I was listening to who was quoting a book that they read. I can't remember the book. Four words: train hard, win easy. That's what we're doing. Training hard, doing the behind the scenes, putting in the hours behind the computer, working with people, and then we just. Show the world and we're gonna win. I'm manifesting it right now. We're gonna talk about the reason you probably clicked this video. I'm gonna tell you why I hate sales training. And there's 2 components of this argument. It's the sales trainers and it's the training itself. And hate is a strong word. A little clickbaity, but I have a stance on sales training and these sales trainers that a lot of people would not agree with. But this is coming from personal experience and the experience of others after working with them. So let's talk about the sales trainers, like people who sell you coaching so you can get better at sales so you can make more money. I think it's an interesting model. It's a good model for the sales trainer. It's a bad model for you guys because sales training is so subjective that it's not very black and white, meaning You can always be sold more sales training if somebody who has better results tells you that you need it and sells you on it. The sales training thing is like kind of like a hamster wheel because I know a lot of people come into our community that basically collect the Infinity Stones of sales training, and after that they're not making the money that they want to. So I'm not a huge fan of sales training in that component because it's not very black and white in that sense. Another thing is you could go on YouTube right now back out of this video because you're already on YouTube, type in sales training from whoever you want in the world for free, and it's probably going to be comparable to what you would pay for. The only thing that you get when you pay for sales training, you sometimes get like an interactive component with that, whether that's a person, a coach. So that is helpful. I think there's a time and a place for sales training, but it's probably not where you think it is. A lot of people think sales training is going to get them the job that pays them $30K per month. If they don't have a job, they're like, oh yeah, Sales training will make it more likely that I get this job. And that, while that is true, getting the job that you want, getting these top-tier closing roles, top-tier sales jobs, is a skill in itself. And if you do not specifically focus on that skill, you will be stuck in these B and C-tier opportunities. Not to mention, look, if I can just snap my fingers and have the best sales reps ever on our team, then I will. But I would rather do all the heavy lifting and marketing and pre-call so that way we don't need some Jordan Belfort-level salesperson in order to make sales. Make the product better, make the marketing better, make everything better. Because if you don't have that good product and you have that killer salesperson, they're going to be selling to people that they shouldn't, or they're going to be selling bad product that doesn't work. And if you're a business owner, one, don't have a bad product that doesn't work. But when you have salespeople that are too good, they almost like tip into the side of being a liability for your business. And too good is subjective, right? Let's say like too aggressive. if they close too many people, people that maybe shouldn't be closed, people that aren't a good fit, to an extent can become a liability to your business. So I would rather have a product or an offering that stands out in the marketplace. That way we don't have to strong-arm people into working with us. And how I know that sales training isn't really what gets you to these huge months, like you can get there without it, is dude, I got there in roofing sales being a super awkward kid, no sales experience, no sales training. I was making between $10K and $20K per month a year out of school. And in hindsight, like I really wasn't I wasn't that good. Now what I did do well is I was a good employee and I did the other, the boring stuff well. Follow-ups, the strategy, keeping my CRM clean. And so I was pacing midway through the year when I quit for high ticket, I was pacing $180K. And dude, like if you guys knew me when I was coming up, I was a skater, stoner kid, didn't really talk to people, always just stayed to myself. And I got into sales and just crushed it because I did the things like I wasn't hard closing anybody. So I just did like the fundamentals really well. If I could do that and get to, you know, pretty standard $15K months, then I think very reasonable for the average person to get to $5K, $10K, or $15K as well. Just putting one foot in front of the other. I was putting my full effort and focus on this. It wasn't easy work, but I did it. And if we're talking about the high-ticket space in particular, dude, we're talking to inbound leads. Most sales jobs, you are not talking to the type of lead that is as qualified and interested as you are in the high-ticket space. So all these people selling high-ticket sales training, I think I'll get to this in a bit. I think there's a place for it, but it's not before you get hired. It's not before you land a quality job. It's when you're already in the quality job, you've already made $20,000 a month. Now you want to get to $30,000 or you've already made $30,000. Now you want to get to $50,000. It's not when you're making $0 that you need sales training. Again, we're talking to inbound leads. These people, as long as you don't mess it up, and this is a theme that I say a lot of sales jobs, in the high-ticket space are just about not messing it up. If you cannot mess it up, they booked on your calendar, they took time out of their day, booked inbound, filled in the questionnaire, showed up to the call in a quiet spot on their computer paying attention to you. So really, how much sales training do you need for that? Because if the offer is that good to where people actually want it, it should be a pretty easy sell. And just for the sake of the example, there's no actual math behind this, but in my mind, if we have an A+ sales rep and D- offer, that sales rep, when it comes into like earnings and just the quality of their role, we're probably looking at like a C-tier opportunity for that sales rep if they're just truly A, like truly, truly, truly A+. Not only that, that C, or let's even call it C- opportunity, is probably not going to last that long if it's a D- offer. Product's not good, fulfillment's not good, like D- offer, dude, you're not doing something right. And if they lose that sales rep, they're going to go out of business. Now let's flip the scenario. D-minus sales rep, A-plus offer. I'm going to put that at like a B. Like a good offer will sell itself. It's just hard to create good offers. Like there's a lot of them out there. There's a lot of competition. But I know this from my own personal experience because I was working with a really vetted roofing company in San Antonio and I was not a salesperson, but I was selling the hell out of these roofs. I've seen it in the high-ticket space. I've seen people who, you know, I don't really believe that they're going to come in and hit these huge months and they prove me wrong. I also see people that are like almost overqualified and who are just primed for $20K, $30K months who never go beyond $10K because they don't get on the right offers. Sales training, there's a time and a place for it, but it's not in the beginning. Sales training doesn't get you hired. Sales training doesn't take you from $0 to $5K or $0 to $10K. Sales training can take you from $20K to $30K. It can take you from $30,000 to $50,000. For most of you guys watching this, sales training is a complete distraction away from what actually matters, which is getting hired into a quality opportunity. That's why I hate sales training. We got a lot going on. We're in busy season right now. Record month for the community so far. Our meetup is at the end of the month. Would love to see you there. Austin, Texas. Tickets are in the description below. We're just going to keep pumping out testimonials. I already have the next month worth of testimonials filmed and queued up. And if you're interested in 1099 sales job, we can help you. Yes, we have sales training. I'm gonna point you to YouTube for that. You can find hundreds and hundreds of hours. Your problem, if you're looking into this space, is not sales training. It's not the lack of information. It's access and proximity to people like me, to people that are actively doing this, to the recruiters, the sales agencies that are posting these jobs, and to the jobs themselves. If you value your time and you value your time more than money, which I think should be the standard, then come work with us. That's the end of this video, you guys. Go down to the description, you'll find all the links, and I'll catch you next week.