Dylan Vergara explains why marketing promises like guaranteed job placement or $10K per month in 90 days attracts low-quality leads who can't deliver results. These prospects damage your reputation and tank your business. Target capable customers instead.
PSA from Bug and I: your prospects are stupid because you're using stupid people marketing and you're running a stupid person offer. Thanks, Bug. You're running like guaranteed job placement with an income claim, and you wonder why people showing up to your calls are literally some of the dumbest people you've ever talked to. It's because they aren't the type of people that can get that on their own, so they are particularly attracted to the offer where somebody takes that load off their plate and does it for them, right? And those are the exact opposite of the people that you as the business owner want to put your name behind, because when you do place them in, they're dumb as rocks. It burns your reputation. Your business folds because both people aren't happy. Like, I literally got sent someone who's running guaranteed $10K per month income in 90 days in the high-ticket remote closing space. And, uh, that dude will probably— I mean, there's probably a lot of people doing that. That dude and these people, they They don't last, they never last. Like the type of person that you want to sell your product to, your coaching to, they don't like that type of marketing, they don't like that type of offer. Like sure, it sounds good surface level, but then you really look into it and it's just like you're attracting people that could not get that result on their own. They don't have the belief, they aren't the person capable. Uh, it's a backwards hustle. Your business isn't gonna last. That's why we don't do that. That's why your prospects are dumb as rocks.
