In this YouTube explainer, Dylan Vergara clarifies what high‑ticket sales actually means, dispelling the common belief that it simply refers to selling expensive items. He explains that high‑ticket sales are defined more by the value and outcome promised to the buyer than by price alone, often involving 4‑ to 6‑figure digital products or services. Vergara breaks down the three primary high‑ticket offer models—info products, done‑with‑you (DWY) coaching programs, and done‑for‑you (DFY) services—illustrating each with examples such as Airbnb investment courses and automation services. He then maps out the main lead‑generation channels, distinguishing inbound methods (content, paid ads, newsletters, affiliates, CTAs) that work well for coaching and education offers, from outbound tactics (cold email, direct outreach, cold calling) that are typical for agency‑style DFY services. The video outlines the sales team roles that support these funnels: inbound setters, qualifiers, and closers, and advises newcomers to start as appointment setters or DWY coaches because they have lower operational drag and higher scalability. Vergara also highlights the importance of matching the offer to a market that expects a financial return, warns against low‑quality offers that underpay sales reps, and promotes his own community as a resource for finding vetted high‑ticket sales opportunities. The video ends with a call‑to‑action to apply via the description and an invitation for viewers to ask questions in the comments.
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What's up, YouTube friends? We're back. We're talking about high-ticket sales. As you can see right here, a lot of guys that I'm working with or guys that I have not worked with are coming in from different sales industries and asking, dude, what is high-ticket sales? Like, I hear the name, but I don't know what you actually sell. So I'm here to make a video outlining the entire thing, what it looks like. A lot of people think high-ticket sales at surface level is just like, oh, you're selling expensive things. It's not really the case all the time. I mean, you're selling, you know, 4 or 5, 6-figure products or services, but, you know, if you came from real estate, car sales, roofing like myself, or solar, you know, you're probably gonna get into high-ticket sales and you're gonna be selling something that's less expensive than what you were selling before. I think high-ticket sales, I mean, it just kind of became known as like, You know, this is a certain type of sales being a digital product or service. So when they say high-ticket sales, it's not necessarily about the price point, it's about the good, right? So let me walk through the different types and then where the sales reps come into play. And by the way, someone called me the CEO of Loom Videos, which I'll gladly hold the title for. I continue to make more of these and I enjoy like throwing stuff on a whiteboard or a Google Doc and just riffing on it, uh, just to keep it raw, you know. Anyways, there's a few different types of high-ticket sales and, and really 2 main ones here. Let's talk about info products, right? So Airbnb investing. Let's say there's a guy out there, 45 years old, he's been in Airbnb for the past 7 years and he's built a 7-figure portfolio. If somebody else wanted to go and do the same thing, it's not like you go to college to learn how to do that, right? And how do you learn that? You learn it from somebody else. You know, back 10 years ago, maybe you learned it from a book. You go to Barnes& Noble and you pick up a book and you read it. Or maybe 5 years ago, you go to like some in-person webinar— or not webinar, seminar— like a mastermind. And those still exist, 100%. There's a lot of them. But now being that it's 2023, you know, these people that are doing significant things, a lot of times they're documenting it, they grow an audience, and the audience is willing to pay that person to learn how to do what they've done. Okay. And so now, you know, this suite of, you know, help has been put into place to make that easier. Make it easier for the, you know, the person doing it to make money and connect with the audience, making it easier for the audience to learn. So info products are kind of, you know, the market has become more sophisticated. Info products are not valued the same as they used to be, at least in my opinion. An info product would be like, hey, here's a 30-chapter PDF on how to start and scale your Airbnb portfolio to 6 figures. Just a PDF. You read it, you go do the thing. There's no support. You might be able to talk to that person, shoot them a message. It might help you, but you're not guaranteed any kind of support when you purchase that. Info products can be free. They can be $20, $50, $500, $999, $1,000, $3,000. Okay. But with the immersion of coaching and education, just really taking over. And honestly, This is education too, but coaching with the done with you, this has kind of become the norm now. So the done with you, and this is probably, if you're a beginner, this is probably one of the best places to start. I'll tell you why in a bit, but this is gonna be like, hey, you get a 30-hour course, you get a community of all these guys also doing this. You get 3 live calls a week to hop in and ask any questions that you have. They're basically setting you up with all the information, the knowledge, They just can't go into your bank account, go buy a property, list it on Airbnb, and manage it, right? So this is the done with you, and this is very common these days. The done for you is like, hey, you pay us and we'll do the thing, and by the end of it, you'll have the result and you'll be happy, right? And so an example of this would be like, we will go and systemize the backend of your Airbnb investment portfolio. So that you save 15 hours a week on boring, stupid admin tasks and you make 10% more profit. And it's a service and you go in there and set up automations and workflows and get people in place. And then, you know, you pay them and they do it and then you're done, right? And there's varying levels of involvement with a service like this, but these are really the 3 main offerings. And usually it's off the back of somebody who documented something somewhere. Okay, usually, but not always. So let's say they did the thing, they built something showing people how to do the thing or helping people do the thing, and then they generate leads, right? So many ways to generate leads. You guys saw Alex Hormozi launch $100 Million Offers, go there to learn how to generate leads. But within each of these boxes, there's 5 to 10 ways to generate leads right now. This is where we come into play, guys. Here we go. After— let me go through the stack again. We got the person who does the thing. They create something to help other people do the thing. They push traffic to it and they basically gain interest from Interested parties. And they push them through a funnel. It actually looks like a funnel. Look, it goes from big to small. Okay. Now inbound setting, right? Oftentimes if they have a personal brand, say a coaching program, you know, they can post a reel and direct people to the messages. And then there's an inbound setter, someone who's hired to to talk to those people on the messages. Paid ads, hey, if you're seeing this paid ad and you want to do this, this, and this, swipe up, shoot us a message. That's technically an inbound lead because they showed interest first. Newsletter, something that gets built over time, you throw a call to action in there, inbound setting. Affiliates, referrals, lead magnets, CTAs, all of these for the most part, and CTAs is a call to action like A tweet. Hey, you want to learn how to do this? Shoot me a message. Okay. All of these green ones are typically inbound and it's typically most common with coaching and education. And by the way, guys, with info products, it's usually not sales reps anymore for the most part. There definitely still are some that run sales reps for just straight up info products, but sales reps, you guys want to probably stick around these 2. Me personally, I don't know anyone who's been a sales rep for an info product, but I know they're out there. So inbound setting for a coaching offer where this person has done something significant financially is like one of the best offers you can get on, especially as a beginner. I would say Airbnb, wholesaling real estate, flipping houses, commercial stuff. Raising money, or commercial real estate, I'm sorry, raising money, small business acquisition, growing X practice, growing your accounting practice. These types of people are oftentimes more willing to spend money knowing that it's gonna come back to them tenfold. You can absolutely go and sell things that are dating, fitness, mindset, nutrition, where there's no financial return. And people will still buy it. There's a lot of people who make a lot of money doing that. But as a sales rep, it's just easier to sell something when that person is expecting to get their money back and more. Okay. Now agency and done-for-you services. If you don't have an audience up here, because this can be done through the green methods, but if you don't have an audience, but you're good at a thing like Google Ads, You need to go outbound. You need to do one-to-one direct outreach, cold email. I mean, door knocking is an example of that, but not in high-ticket sales. Cold email, outbound automations, cold calling, stuff like that. Again, if you're a beginner, I would aim for coaching because there's less operational drag. A coaching program can take on far more clients than an agency can. Because the fulfillment is the same thing over and over. It's the course, you get 'em in there and then they could take on 100 people overnight. The agency, there's a lot more backend work. There's a relationship that needs to be— well, there should be a relationship on both, to be honest. But agency, like you are delivering a service that, you know, you're— this is new, right? The coaching program, you already know all the stuff is in there that is necessary to succeed in agency. Every case is different. So more operational drag here, meaning sales reps, it's harder to get leads for agencies in a lot of cases. And you might find yourself in a position where they're like, guys, we're too slammed on the backend, we need to stop selling, which is not ideal for you as a sales rep when you make your money by selling. So there's setters on the backend of all this stuff, and then there's closers, right? If you're brand new to this space, you're not gonna go wrong being an appointment setter. It's a fundamental part of this piece right here. Now, if you have something that's very applicable to high-ticket sales, you may be able to start out as a closer. I'll be honest, in most cases, being that this closing environment is getting more and more sophisticated as time goes on, it's a lot harder to start as a closer with no high-ticket sales experience. on a good offer because there's, for every person that comes in with no high-ticket sales experience, no training, there's 5 that have both. Okay? So you're not even gonna land an interview for a $20K a month closing offer if you don't have sales experience or you don't have a resume. So I would land one of these with a coaching offer. If you come from a background where The sale is, let's talk like insurance sales, right? Like you're on a, you're talking to someone you don't really know. Your objective is to, you know, collect money within 30 minutes and like push the sale forward. It's pretty applicable here, right? Still not high-ticket sales. There's gonna be a little break there, but you might be able to swing it. Also, if you're in like tech or SaaS sales, uh, and you're more of a logical, like you have more of a logical long-term relationship-based skillset, That is more desirable here on the agency side. And you can definitely start as a closer there, even part-time. You can start part-time on all these, right? Sometimes between the setters and the closers, there's someone in the middle here who are there to further qualify, build the relationship, pre-sell. And it's not all cases. I would say like 1 in 10 coaching programs have this. It's usually the larger ones that have The infrastructure and the resources to afford that person. But you can even start here if you're brand new. And from this, guys, I mean, at the bottom of this funnel, they generate leads, they push it to the sales mechanism, they get a new client out of it. It's pretty simple. It doesn't—it's not rocket science. If you know sales, you can absolutely hop into this and learn it fairly quickly. There are ticks. Or tips and tricks to the game and ways to make this a lot easier. And if you want to learn how to go out, find these jobs and get good at these jobs and we'll vet them and then get good at them and just continue to progress faster and faster without the pitfalls of getting on shitty offers and not getting your commissions and getting worked over when they say you'll make $10K a month and that you make $3K. I have a community where I help you do all that stuff. I make it a lot easier, help you avoid all the pitfalls. Check the description below. There's an application link if you're interested. So any questions, guys? Drop them in the comments here. I'm gonna be looking to make 2 videos a week on everything high-ticket sales, and I'd like to take YouTube a bit more seriously. So appreciate you guys making it this far if you did. Until next one, peace.
