Why sales training won’t save you

Cereal Salads.

What's up, YouTube? We're with Austin.

Are we on?

Yeah, we're with Austin. We are in the Compound podcast studio. We're about to record Because of Sales episode. We're gonna go grab some lunch after. We got— I don't think you know Griffin, but I invited him. He's a cool dude. Probably meet some people. He said a lot of the guys at the lunch are from Austin.

Yeah, everyone who will be there is either a client who flew in, who's here a little bit early.

Thank you.

Uh, here a little bit early, or somebody in my network.

Like, you know Matt Shiver? Does like a quarter million a month. He's been a client for a while. He's a good guy.

I might if I saw him, but yeah, the Austin scene is pretty, pretty tight-knit. There's a lot of people here though, but that's what we're gonna do. So take y'all with us.

Anytime I do these retreats, I basically just figure out where do I want to go in the world, and then I find a sick Airbnb that I think everybody would enjoy. I pick dates that I think most people would be able to do, and then I just book it. And then on this one, I sold it out in like 2, 3 days.

Yeah.

So then when we sold it out in 2, 3 days, there was a bunch more people that wanted to come. And I was like, all right, I'll get a second Airbnb. And then I sold that out in like another week.

All clients?

All clients. So it's 31 clients coming from like 7 different countries. And then there were still more people that wanted to come. I was like, all right, you guys, I'm not getting a third Airbnb. You got to get your own accommodations. So I think 9 people got their own accommodations, some of them like bunking up with each other, getting their own spots, and just So I discounted the tickets down if they're not staying in one of the Airbnbs.

Nice.

But the Airbnb today is fucked.

Yeah.

Dude, it's— we showed up yesterday because we went to the address by accident, and we're going on this like long windy road in the middle of nowhere, and we just show up to this massive gate. You can't even see the house, and it's like the driveway, and I was like, holy shit.

Out in the hills, right?

Yeah, it's on Lake Travis. So it's literally overlooking like a cliffside with like a pool that overlooks Lake Travis. Lake Travis. Yeah, so we have like boats picking us up from the house tomorrow, or on Saturday.

Yeah, dude, the houses up there are awesome.

But yeah, it's, it's, it's deep. So we got the 15-person Sprinter. I brought my assistant. Yeah, so he's driving us and taking care of business.

Have you gone on a lot of podcasts?

Yeah, a good bit. I actually just paid $20K to get booked on a bunch.

Really?

Yeah, so the first one I got me on was ClickFunnels Radio. Which has like 100,000+ downloads. Yeah, that was a really good conversation. And then full transparency, it was all downhill from there. Like all the ones they've got me booked on have been like 15 minutes, 20 minutes, and they just haven't gone deep and it just hasn't been like a great combo. Yeah, but I come back to Texas in 2 weeks to do an in-person one and the episodes haven't even started posting yet. And then I've done like 3 or 4 or 5 before that.

Yeah, I've heard some mixed things about those services.

Yeah, I mean, dude, the Pod— the ClickFunnels one was super sick. Like, we had a great conversation. I always have the 3 plaques in the background. Like, it made for a really sick combo. And then it was kind of like meh from there. Ready when you are, brother.

Cool.

Can I leave this water here?

Is that fine?

Yeah, that's fine.

I'll just, uh, I'm gonna close these doors.

Over here taking an autism test to see how autistic I really am. I'm excited to see the results.

I'm starting to think Tony might be a little autistic.

Oh, definitely have a little bit.

A little touch of the tism.

All right, let's see how solid—

uh, Tony, how autistic are you, bro?

Solid 55 out of 100. Some signs of autism.

Tony has some signs of autism. Let's go.

What'd you score?

Like a 75.

Bro, and all the boys was like between 40, uh, 40 to 50.

Like everybody's the same kind of score. Like it's like 45 to like 55.

Right at the top of the bell curve.

Yeah, Dylan's definitely like Dylan was pushing 70 with me.

Yeah, no, he's pushing 80, 90. Love him to death, but definitely autistic.

Oh yeah, I'm gonna have him run it.

That's what it's all about.

How'd it go? Went good. Super hot flame in there, bro.

What's on your wrist?

What is that?

Breitling.

My daddy bought it for me.

Oh, there we go. Daddy's money.

Same with my McLaren.

There we go. It's all Klarna.

Have you seen my McLaren?

It's all Klarna.

The license plate frame says Daddy's money, but I am daddy. Timmy sent it to me on someone else's McLaren. I was like, buying that right now.

What kind of McLaren do you have?

It's a 570S Spider.

Nice.

It's what I wanted for like 5 years.

There we go.

Finally.

You daily that, right?

I daily the shit out of it, yeah.

You have a— Raptor. Raptor too.

Yeah.

I daily my Turbo S and I love it. What up?

Yeah.

What the fuck's gonna happen?

It's gonna break?

Buy another one.

Mine did break.

It was $22 grand to fix.

McLaren things. I bought it in October. I got it in January because they had to pull out the engine and put like $30K into it. I didn't.

You had to pay for that?

No, they did.

Thank God.

Um, they took a loss on the car for sure. Yeah, it sounds like it. But I got a, I got a good car now, so it's good.

Um, I got a brand new transmission in mine, should be fine.

Did you blow it or what happened to it?

No, it had a manufacturer like hairline fracture in it, and so it was leaking oil everywhere. But the guy that specced it paid $243,000 for it, specced it out with all the options. He had it for 6 years and drove it 3,500 miles in 6 years.

Yeah.

So he didn't put enough miles on it to get it, and then I downpiped it and tuned it, and I think that started like kind of, you know, maybe, maybe I broke it. I don't know.

Did I?

Yeah, a little stress to it. Could potentially possibly have been my fault, but let's just go with it.

Could potentially possibly.

Yeah.

So you bought it 3,500 miles, 6 years old, 3,500, downpiped it, tuned it.

That thing is menacing.

I've heard it.

It's disgusting. Like in person, like, Timmy, how loud is that?

You're a car guy.

What?

Yeah, my ears are so Austin, you're based in Miami or where?

Tampa. I look like I'm from Miami.

Same, same.

Yeah, for real.

Oh, this is a $22 shirt off Amazon. Yeah, I bought a matching set, wore to the Rufus DuSoul concert, everybody fucking loved it.

And then I went and bought 4 more.

I was like, dude, these are sick for $22. It has matching shorts too.

There we go, can't go wrong. Couldn't bring the shorts out in Austin.

I brought them. All right, let's bounce and get some food.

The client retreat doesn't start right now, so it's just mostly people who are like in town or here early with him. He has like 31 clients.

Good timing. This is Matt, who I was talking about. Nice to meet you. He's like, dude, watch all his YouTube videos. Speaking of YouTube, big YouTube guy.

Oh yeah.

Yeah.

Meet Griffin. How you doing, man?

Nice to meet you.

Austin, great to meet you.

He hosts a lot of big dinners here.

Oh, hell yeah.

We have like a group of like 40, 50 people.

It's like a weekly thing. I was gonna say big dinners. Yeah.

Not everyone shows up. What do you have? It's probably like 8 to 10.

Yeah, it's like a rotating group. Yeah, it's like an Instagram group chat that keeps growing.

Oh, that's right. Good people adding more good people. Yeah, yeah. So I usually— I started this in Tampa, right?

Yeah.

And it started with like one homie and then it turned into 2, and I collectively call us the Healthy Homies. We just don't drink. We just all like rip sick dinners together. We all show up in supercars and it's like everyone's an entrepreneur.

The phrase is finest. So things to do with the alliteration.

Yeah, there's this, uh, Tex-Mex spot called Fraces.

It's all right, but that's where it started.

So nice, nice.

Officially got him taking an autism test.

It's looking good so far.

Are you passing yet?

Well, do you want to pass or do you want to fail? I don't know, like, what's better? Is it like, do you want to be like—

I think everyone needs a little bit of autism.

But if you're like, if you pass, does that mean you have more autism or less autism? It's a great question.

I think if you pass, you're—

and I I think the fact that we don't know that means that we have autism. Definitely.

See the results of the test?

57.

I failed.

Is that good or bad?

I mean, you're somewhat autistic. Autism test?

Passing, right? I think we probably already did a little intro, but here's another one. This is Austin Medlin. Runs a 6-figure per month business at what, 90% margin?

About 80, be generous.

By himself, pretty much. Been doing it for a while. He helps business owners, coaches sell more of their stuff, whether it's like the sales ability that needs to be improved or sales funnel or everything combined. So really sharp guy. You guys are gonna hear the podcast come out, I don't know, probably in a couple weeks. And I just wanted to get him, you know, on the— on my YouTube channel to kind of share some games. So the people watching this, sales reps, mostly all sales reps on this one.

So just tell my numbers and Make them feel bad?

Yeah, make them— no, I'm just kidding. All right, so you said part of the pod we talked about on your, on your bad months, $20K, $30K commission per month. Yeah, so a lot of these people watching this are like, dude, one day I hope I can make $20K, $30K.

Sure.

How'd you do that?

I mean, if your thought is already, I hope one day maybe possibly potentially I can make $20K, chances that you actually make the $20K are probably pretty low. When I was a high-ticket sales rep, it was all the way back before COVID hit, so at the end of 2019 getting into it. And it wasn't even like a title. It wasn't a thing. There weren't like high-ticket sales rep coaches that I could like learn from and get mentored by. Just wasn't popping like it is now. But when I joined the company and I saw these other dudes that were like no better than me, no better looking, no smarter, no funnier, maybe a little taller, but like other than that, I'm like, dude, if these guys can rip $15K, $20K, $30K commissions, I can do the exact same thing. I had an unwavering belief in myself because I realized if they can do it, I can do it too. And then I brought that mindset into tenacity to just learning anything and everything I could from the people on that team, reviewing my own sales calls, reviewing the sales calls of everybody else's. Anytime somebody posted a new sale, I'm like, yo, send me the recording. Oh, it wasn't a good— don't care, send me the recording, I will learn something. And I was like a dog with a bone because when I was introduced to this industry, I saw it as my way out. I saw it as a way where I could have financial freedom, time freedom. Like, I saw it as my vehicle and I just made up my mind that I'm going all in and I'm getting filthy fucking rich in this industry and I'll die before What do you see right now with all these sales reps?

Because you're starting to work with more, you have a B2C program. What's like the biggest thing that these people are messing up that they're not even aware of?

Most people don't even think it's possible, or they're just learning from shitty people that don't know what they're doing. Because nowadays everybody will teach you high-ticket sales. If I could give you one piece of advice, if you're going to learn from someone, make sure that someone has actually done the thing that you're trying to get really good at. Like me personally, I've taken 7 1-to-1 high-ticket sales calls. I would have to be an idiot to take 7,000 sales calls and not figure it out, right? And there's all these people nowadays, they have like one $20K month and they're like, I'm gonna teach other people how to do the same, and they want thousands of dollars to learn. But it's like, dude, you had one good month one time, you've taken 87 calls, like you probably need some more time in the trenches before you start selling. But a lot of people buy these programs and then they just aren't fully equipped to actually crush it in the world of sales.

Yeah.

Because they joined my program and they're like, wow, this is revolutionary. I'm like, dude, this is literally like Sales 101. You said you bought this program and this program, this program, and you don't know this stuff? And it's like, it melts my brain a little bit.

Yeah, dude, I've seen that because I've been running my B2C thing now for like almost 3 years. And yeah, bro, most of the people that come into it have bought other programs and they're, you know, not where they want to be.

So yeah.

Yeah, then you tell them some basic stuff and they're like, dude, this is revolutionary. And you're like, wait a minute.

Yeah, the only— I would say the difference between what you focus on and what we focus on. Why people come to us is mostly like finding the best jobs and like the application and like getting kind of that back door, because that's what we focus on. But if you guys are looking for sales training, I'm a sicko. This guy knows what he's doing.

I'm a sicko. I've done it once or twice.

Yeah, we'll end it there. Quick little clip, but I appreciate it. All right, y'all, we're at Top Notch. First time here, heard it's pretty good. A little burger joint. It's Euro night, so Kind of early. It's like when you get to a party and your boys aren't there yet, so you're just like waiting and hoping that they show up. So that's what we're doing right now. Gonna chill, probably get some food, find something to talk about. You're dancing with me. To the rescue, here I am. Want you to know you're where I stand. All right, y'all, I want to tell you about something really serious. This is how you know that in the high-ticket industry, it's not about how good you are at sales, but it's about who you know, what jobs you have access to. Because one, most of the people that join our community, a good amount of them have already had success in sales. Like, they've already made money. A lot of them have already done sales trainings. And they do these sales trainings thinking that if they get better, they'll get hired. It's not what it works. It doesn't work against you, but it's not exactly as linear as that. So one, most of the people that join our community have some sort of training under their belt and they're still joining our community. 2, a lot of the people that come into our community and then leave after 6 months, they end up joining back later when they're ready to find the next job. If they don't join lifetime from the beginning, they leave, they realize how important it is to have the jobs, if they didn't already, and then they join back. And they spend more money to do that because they didn't want to in the beginning. So, point of all this, I'm just here to tell you guys that like, if you don't realize it by now, there are 100 sales trainers out there that could teach you how to be good at sales. That's not gonna pay your bills.

Right.

I mean, it helps, it's mandatory if you wanna be a top performer, but you're You don't put the cart before the horse, but that's kind of, that's kind of like basic. I want to think of something better, but that's the idea. You don't put the cart before the horse. And going back to like this guy Austin that was just on here, really, really, really good at sales. And there's, there's a place for him and there's a place for his training. Recommend if you're looking for training, go check his stuff out. You can have all the training in the world. If you don't have an opportunity to practice it, you will be broke. It's just the reality. So That's going to be the end of this video, y'all. Go check out Because of Sales. So I was recording the podcast with Austin for Because of Sales. We have some really good ones in the pipeline. I'm sitting on like 3, 4 episodes right now and just slowly trickling them out. About to cross 1,000 subscribers on the newsletter, which is sick. Yeah, just go over there if you haven't yet. The link is down below. It might be like the second or third link. But thank you guys for watching. See you in the next one.

These cars are cool and everything, but I wanted to bring attention This is something that I just saw.

Look at this.

The hell is that? 2 beef franks, mustard, all that whatever on a hamburger bun. So we're talking about a jumbo hot dog open on both sides. We're at Top Notch in Austin, Texas. Probably a cool place, probably pretty nice food, whatever. Top dog sandwich though?

Well, he made an offer, bro.

Questionable, very questionable.