You got to make people laugh. #shorts
8 May 2023 · 0 min

0:22
Jackson landed a meeting by joking on a cold call that his dog ate his sandwich. A prospect who laughs feels like they're talking to a real person, not a script.

Jackson landed a meeting by joking on a cold call that his dog ate his sandwich. A prospect who laughs feels like they're talking to a real person, not a script.
There's this kid in my group. His name's Jackson. He like cold-called this guy. He was like, oh my gosh, like, I just dropped my sandwich and now my dog is eating it. And like, the guy like started laughing. He ended up like getting the guy to book the meeting.
As soon as you get a prospect to laugh, like, you're in. It just creates a more personal call. It's not so like business and scripted and structured and boring.