You want to make sure you disrupt the pattern.#shorts
4 May 2023 · 0 min
0:16
Cold call prospects expect a pitch the moment they pick up. You have 15 seconds to disrupt that expectation with something unexpected, or the call is already lost.
Cold call prospects expect a pitch the moment they pick up. You have 15 seconds to disrupt that expectation with something unexpected, or the call is already lost.
You wanna pattern interrupt, right? 'Cause they're picking up the phone. As soon as they pick up, they're like, fuck, I just picked up a cold call. Like, goddammit. You have to like overcome and navigate that. And if you're able to get through that first like 15 seconds, like you're in the clear. That's like the make or break time.
