A founder's sales dried up despite being naturally talented. After reviewing his calls, a coach spotted one specific problem. He fixed it, closed the next three deals, and his slump was over.
Their founder was like genuinely good at sales and he hit this slump. He honestly probably couldn't sell water to people on fire. We literally just started Sales Psych and I was reviewing his calls and it hit me one day what the problem was. And I was like, it's this. And he was like, there's no way it's this. And we talked about it for about half an hour and he went, okay, fine. Literally went away, changed it. Next call closed, next call closed, next call closed. And he was like, it was that? And I was like, yeah, I know.
