Edmund ZhengThe American Hypnotist 🇺🇸, The American Hypnotist · American Hypnotist 🇺🇸 | #1 Hypnotist

📍 NYC

21 Oct 2026 · 1 min

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In a live report from Accio Media Trends Live in New York City, the speaker highlights a recent slide presented to media executives that reveals niche creators—those with smaller, focused audiences—tend to command higher payments for brand deals. Specifically, 40% of creators receiving brand deals have fewer than 20,000 followers. The speaker notes that while top creators have already been moving toward niche expertise, the broader media industry is only now recognizing this trend. The speaker anticipates that, over time, more creators will be invited to industry events to share their perspectives, underscoring a push for greater creator representation in media‑industry discussions.

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I'm here at Accio Media Trends Live with the top voices in media in New York City right now. And what's interesting is what they were saying on stage just now about the creator economy. One of the slides, and this is like given to all these media executives, is that creators who go niche actually get paid more. And if you look at the follower statistics of those that get brand deals, 40% have under 20,000 followers. But what's surprising to me is that the media industry is just now figuring this out. Because if you look at a lot of the top creators, we're already talking about becoming more niche, actually being the dominant person in your subject, showing your expertise, right? Yeah, it's being presented as this insanely crazy finding for all these media executives here at Axios. I do expect over time there will be more creators at events like this to showcase our perspective, and that's why I'm here today.