Edmund ZhengThe American Hypnotist 🇺🇸, The American Hypnotist · American Hypnotist 🇺🇸 | #1 Hypnotist

You will stop self-deprecating the moment you notice it in your self-talk

8 Sept 2026 · 0 min

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A business owner argues you can't measure your company's performance if you don't measure your own self-talk. Track every self-deprecating thought in your Notes app for a day. That number becomes your most important KPI.

You have no right to use KPIs for your own business if you don't use KPIs for your own life. Like the amount of business owners I've met who they mutter under their breath, fuck me, I'm an idiot. Like all this self-deprecating language, right? I'm like, dude, go into your Notes app and for one day tally how many times you self-deprecate yourself. And I guarantee you that will end up being the most important KPI of your entire life.