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In this concise YouTube short, Ed Weeks Jr., founder of Weeks Consulting Group, addresses business owners about how valuation multiples are determined. He notes that headline multiples this year hover around 7 × EBITDA, a figure that reflects larger companies in the market. Weeks emphasizes the importance of using a fair benchmark by sorting comparable firms by size, as multiples shift when comparing smaller, established businesses. The clip positions his consulting services around growth strategy, financing options, and exit planning, urging owners to consider size‑adjusted multiples when evaluating their company's worth.

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