Amazon FBA sellers should set order limits on every product to prevent competitors from gaming the system. Without limits, buyers see exact inventory counts, and competitors can add large quantities to their carts to fake out-of-stock status and steal sales during peak seasons like the holidays.
If you're an Amazon FBA private label seller, do order limits, especially during the holiday rush. And what does an order limit do? Well, let's take for example this standing desk. I currently have 30 units in my actual cart. I'm not going to buy 30 of these, uh, standing desks. I don't need it and it's $6,500. But there's this thing called the $9.99 trick that doesn't get talked about anymore. And basically what this does is because this standing desk doesn't have an order limit, I can actually see how much he still has left in stock. So when I hit update, you're going to see that this seller only has 867 units available. So what happens here? Well, one, competitors get to see how many units you still have. And number 2, and the worst case scenario with a black hat tactic, is that a competitor can go in here add all of this to cart, go ahead and basically order these actual limits, have it on hold. It shows up as you being completely out of stock, right? Especially during this time of the year. And then what they do is that they'll either cancel the order or return it. Yes, they'll be penalized eventually by Amazon, but you just lost out of the selling season and you will lose out on so many sales. So make sure to have an order limit on all of your products.
