Emanuel Ruiz bought into an Amazon FBA business at 20% ownership, scaled it from $6,000 to $55,000 monthly profit, and watched it grow from a $200,000 purchase to a $2.5 million valuation. He shares how an escalation clause bumped his stake to 40% and why long-term thinking beats quick exits.
Everyone is 24 months away from changing their life completely. And about 3 years ago, I had the opportunity to buy this business. And at the time, I had money put away. I was living in my in-laws' house. Me and my wife were expecting our first daughter at the time. And instead of going ahead and buying this business, we went ahead and bought our first house together. But instead of letting this deal go, I partnered up with an investor, and basically the deal was, hey, you put the money down to buy this business and I'll operate the business. And we had stipulations where I was 20% owner at the time. Through escalation clause, I'm able to get all the way up to 40% owner of this business if I met certain criteria. And long story short, this business is now listed back on that same website for over $2.5 million. million. And along the way, we grew this business out from making $6,000 per month in profit to now making over $55,000 every single month in profit. And the crazy thing is, the person that we bought this business for sold it to us for right around $200,000, and he had barely started the business 24 months. before he sold it. So again, put your head down, figure it out as far as creative ways to buy in equity. Stop thinking short-term and always think about the long-term picture. Become an operator, become a master at one thing, and just go all in.
