Amazon PPC Step By Step Launch Strategy [2026]

Hey, how's it going, YouTube? This is Eman Los Angeles, and I'm super excited about this video because we're gonna learn how to effectively launch on Amazon FBA using just Amazon PPC. And regardless if you're launching a brand new product or you currently already have products right now that are not doing well with Amazon PPC, I think these strategies today is gonna go ahead and help you get a boost of sales. And the reason why I'm making this video is because last week I actually made a video explaining how I spent $250,000 just using Amazon PPC. And if you haven't watched that video, I'll go ahead and link it up here because not only do I go over how much I spent, I go over the top 5 things I learned while going ahead and spending that much money with Amazon PPC. And just so we're all on the same page, these are the exact strategies that I use for my current products and new products that I'm going to launch very soon as well. So we are going to be using terminology just like broad, exact, Phrase match, automatic, manual campaigns. So if you're not familiar at all, that means that you're brand new to Amazon FBA. So what I suggest you guys do, if you have any interest in Amazon FBA, is check out my free course down below in one of the links. It's only going to be free until January 1st, 2022. So go ahead and take advantage if you want to learn about Amazon FBA. But again, hopefully if you're watching this video, you either already have products launched on Amazon or are going to launch in the near future. And there's 2 types of actual PPC campaigns that you can run, which is a manual campaign and an automatic campaign. And for the first half of this video, I'm going to focus on automatic campaigns. And the reason for that is because we're actually using Amazon data to get a lot of this information. And I think automatic campaigns work perfectly when launching a product. The second reason why I'm using it is because you don't need any tools to run automatic campaigns because we're allowing Amazon to go ahead and get that data for us. But I guarantee you that we're going to be using different types of automatic campaigns that a lot of these other YouTubers don't discuss. And in the second part of this video, we're gonna be discussing manual campaigns where we will need some different types of tools that we have to pay for in order to go ahead and get that data. So make sure to stick all the way to the end of this video because again, I don't think any other YouTubers are using this exact same strategy in order to go ahead and launch effectively with Amazon PPC. So as we jump into the advertising console, all we have to do in order to get started with automatic campaigns is just hit create campaign. And it's going to take it to this section right here where Amazon is going to give us 3 types of automatic campaigns we can actually run. And I'll go ahead and move myself out the way just a little bit right here. As you can see, we can run a sponsored product, a sponsored brands, and a sponsored display. For the sake of this video and just launching, the most effective way to launch is with sponsored products. And what is a sponsored product? When we go onto Amazon and I just typed in a random coffee grinder as my search term. So what this is, is we're telling Amazon that whenever somebody goes ahead and types in this specific keyword, we want to go ahead and appear in this actual section. So as you can see, the first 4 actual products on Amazon are all paid by with Amazon PPC. And a question you might ask is what determines which products show the first, second, third, and fourth? Well, with Amazon PPC, you bid for your placement. So for example, in this example here, these products here, the Java Presser Manual Coffee Bean was able to bid the maximum amount in order to show up first on this actual keyword. And then after that were these other products here. So again, it is a bidding system. And in the backend, when we're creating the actual campaign, you will find out exactly what that bidding system and strategy is. But the next step in order to go ahead and run that automatic campaign is as simple as going back to that campaign builder and going ahead and pressing continue on sponsored products. And the very first question that Amazon is going to ask is, what do you want to name this campaign? Because we are starting with an automatic campaign, I like to be a little bit more structured and type in auto and then the actual category that we're selling. So in this case, we'll use that example as the coffee grinder. And in quotation marks or in parentheses, go ahead and put in close match. And I'll go ahead and get to a second as to why I do this. But then after that, we're going to go ahead and copy and paste this. And the next question they ask is what is going to be your daily budget. So this is very important because I run 4 different automatic campaigns. So if we have a daily budget of $100, go ahead and put $25 in for this specific automatic campaign. So based on what your budget might be, go ahead and type that in. We're going to keep this at automatic targeting. And the next question that Amazon asks for goes back to that whole bidding type of strategy. So automatically Amazon goes ahead and already has this selected as up and down. I always go ahead and do dynamic bid down only, and that's because we're going to be telling Amazon what our budget is per click. So let's say we run an automatic campaign and we don't want to spend more than $1 per click. That means that we're telling Amazon, go ahead and scour the entire Amazon platform, but I don't want to spend more than $1 per click for any specific keyword. So that's why I always pick this here, because if we go ahead and put up and down, even if we have our budget stuck at $1 per click, Amazon can spend up to $2 per click. So this campaign can run out of money really, really fast. So that's why it's important for you to go ahead and pick this dynamic bid down only. And then for the actual group name, I just already copied and pasted it just to go ahead and be a little bit more organized. And then after that, we're going to choose the product that we're running this campaign on. So for example, we'll go ahead and pick this product here. When we come down to the automatic targeting, the default bid is at $0.75, and Amazon is suggesting that we bid $1.30 per keyword that's being clicked on. What I like to do, especially because we're running 4 different automatic campaigns, is switch this to $1.05. What I like to do is if I see that Amazon is not spending any money on this specific campaign, I'll go ahead and I'll adjust accordingly. So if it's not spending at $1.05, then I'll go ahead and move it to $1.20. But again, I like to go ahead and start off a little bit lower at $1.05. And after that, it's as simple as just going ahead and launching this campaign. And this is where the fun starts. So we're going to go back to the main page on our campaign. And as you can see, I already have an automatic campaign currently running right now, and it says close match, just like I mentioned before. So we're going to go ahead and do is click on that, and then we're going to go ahead and click in the ad group one more time. And then after that, we're going to go to targeting and you're going to see something very, very cool here, which is going to be close match, loose match, complements, and substitutes. So the reason why I like to go ahead and put this in parentheses is because I want to stay organized. And the reason for that is because when we create an automatic campaign, Amazon automatically goes ahead and turns all of these active. That means that Amazon is scouring all over Amazon's platform for products that are either a close match to our product, a loose match, a complement, or a substitute for the product that we're currently selling. If you want more information, you can go ahead and just hover down there and it'll show you the exact definition as far as what Amazon is targeting. But the reason why we run 4 different automatic campaigns is because all of these categories are completely different. As we're launching a new product, we might have an idea of exactly where the sales are gonna come from, but we don't really actually know. So by going ahead and running 4 different campaigns, we're really isolating every single one of these groups. And you might notice that I'm a little bit bigger now, and that's because we're going to see why Amazon is so powerful. I'm going to be covering up a lot of keywords because basically this is confidential to what makes my business successful. So after we've been running this automatic campaign for right around a week, then we're going to go ahead and search up this search term report right over here. And now Amazon is going to give us a lot of data, right? So I always like to organize it from what Amazon has spent the most to the least. So as you can see here, there are a lot of keywords that are converting for my sales on my actual item. Obviously, I'm covering them up, but now I can start actually optimizing my campaigns. So as I can see here, 17 actual orders came from one specific keyword. Now I can go ahead and isolate this on just an exact type of campaign, right? But I can also do is I can also see that this actual keyword right over here is not converting whatsoever. I'm getting a lot of clicks, but they're converting to any sales whatsoever. I know you can't see the actual keyword, but I'm going to go ahead and highlight this and copy it. And all I have to do is tell Amazon the negative keyword here, put it and add it to my negative keywords, and now Amazon will not target it at all. This is why Amazon is so powerful, because we're using their data and no data from other actual sources themselves. But we can only start optimizing a week to 2 weeks after we're running these automatic campaigns. I mentioned that in the beginning of this video, we're launching a campaign using both automatic and manual campaigns. So if you want to start launching with manual campaigns, let's go on to how we do that. And in order to start a manual campaign, we have to go back to the Amazon listing page for coffee grinders. So we're there. You can go ahead and see that coffee grinders might be very, very competitive and you might go bankrupt very quick, especially if you don't have the reviews, you don't have the sales data, and your actual listing is not very optimized. So what if a brand new actual product What I like to do is I like to use the Helium 10 X-Ray type of tool. So again, it is a Chrome extension and I like to use the X-Ray. And after that, you can see that there's a lot of different type of coffee grinders and they're selling a lot of units per month, right? But a lot of these are name brand. Like I know Mr. Coffee is a name brand. I know that a KitchenAid and a Black+Decker are actual name brands, right? You might not see that there because I'm covering it up, but you can see that it's very hard and very competitive to actually launch in this actual product. But there are some actual products that are doing well that aren't these big name brands. So we want to do here is we want to go all the way down to the right-hand section and we want to see the latest that this actual product has been created. So that means that all of these actual products are brand new and they're competing and getting sales in this very competitive type of product, right? And then what I want to do is I want to make sure that I'm only selecting actual products that have one active seller. And that's because there might be some products that are wholesale and bigger names, and multiple people are going ahead and selling this product at a listing. So when there's only one active seller, I can safely assume that this is a private label business with only one seller like you and I. And then I like to go ahead and see which actual products are converting in sales and that are newly actually listed, right? So as you can see, there's one right over here that's selling 1,100 per month. And as we can see, this actual product here was launched in 2020. So it's been a year since its launch, but it's still selling very well. So we want to go ahead and do is copy that actual ASIN. And now we're going to go to Helium 10 Cerebro. And to be totally transparent, yes, Helium 10 and the tool Cerebro are paid tools, but I think that they are crucial if you want to be successful when launching with Amazon PPC. See. But I do have one of the best prices and discounts. So if you haven't signed up for Helium 10 yet, click on the link below. You're going to get 50% off your very first month. And I'm going to move myself out the way just so you guys can go ahead and see. What I'm going to go ahead and do is just type in, uh, the actual ASIN, and I'm going to look for one more of these actual products. So again, let me move myself out the way so you guys can go ahead and see. Um, let's go ahead and pick up This one's— this is the Amazon Basic, but here's a different one right over here. So we're going to go ahead and copy that one and put it in Cerebro again. And after that, we're just going to go ahead and have Cerebro do all the work for us. So now that Helium 10 is done loading all the data, we can see that there is a bunch of keywords that these products are ranking for. But there's one thing I want to go ahead and do as well is I like to put a search volume of 600 and above because I want to make sure that I'm actually trying to target keywords that people are searching for. There is no point in going ahead and running advertising if it's not getting enough search volume. So after that, we're just going to hit apply. And then after that is done, you're going to see that there are search volume for certain keywords that are making a killing on Amazon. But if we try and go ahead and target these keywords as soon as we're launching, it's one, going to be very expensive. And 2, there's going to be so much competition that have reviews, that have the sales data, that have everything basically optimized, that it's likely we're not going to go ahead and get sales. What I like to do is use the keywords that these products actually has had success using. So Helium 10 gives us a cool tool here that says competitor performance score. I like to go ahead and filter it from 10.0, meaning these actual products are brand new to Amazon FBA. They're competing in a very competitive space, but they're getting sales because they're ranked for these particular keywords. There might be some keywords here that might not be relevant to the actual products that we're selling in. So what I like to do is I like to keep a list of 10 to 15 keywords where I feel confident that if I use these keywords to try and target, that the customers will go ahead and pick my item and I'll get sales from it. So now that we have a list of our top 10 to 15 keywords, now it's time to start making manual campaigns to actually launch. So as you can see here, I, for the sake of this example, I only went ahead and used 5 keywords, but you should have 10 to 15. So now let's go back to Seller Central, as you can see here, and start creating campaigns for those keywords. So after that, it's, it's the same process going ahead and making automatic campaign. But what I like to go ahead and do when we get to the campaign name, I like to go ahead and put the product first. So it is a coffee grinder. And then for the sake of this example, I'm going to put exact, and then I'm going to put part 1. And then we're going to be using a $10 budget because we're going to be running multiple different manual campaigns. And this is where it changes up a little bit. Instead of going ahead and hitting that automatic targeting, we're going to hit manual. And after that, We're going to keep it at dynamic bid down only. And we've already went ahead and copied and pasted this. So let's go ahead and copy this again. And for the sake of this example, we're just going to use one of these products here. Just pretend this is a coffee grinder. After that, then it's going to come down to here where we're going to unselect broad and we're going to unselect phrase. And we're going to go back to the list. We're only going to take the top 5 out of 10 to 15. And we're going to place it right over here and add those keywords. The reason why we're only adding 5 is because I've noticed that if I add a huge list of 10 to 20 keywords, there's gonna be a lot of keywords that Amazon is not optimizing for. So when I'm only running 5 actual keywords at a time, I can go in there manually and start adjusting accordingly. Based on the bids here, I like to keep it the same. And again, if it's not spending, then I can adjust accordingly. Accordingly. And then it's just as easy as going down here and actually launching this campaign. And for the other 10 to 15 keywords, all we're going to go ahead and do is just change the title to part 2 and then to part 3. So now that we're done making campaigns for the exact matches, now it's time to come back and do the phrase and broad matches. And it's crucial to pay attention here because it's going to be a little bit different. All the first part remains the same. We're going to keep that $10 budget. We're going to put part 1 because we're going to have up to 2 and 3. And we're going to do dynamic bid down only. We've already went ahead and copied and pasted the actual name again. And now we're selecting the product we're going to target. Okay. So now that we already did exact, now we're moving on to the actual phrase matches. And let me try to explain a little bit. In the last actual campaign that we did, we did exact match for all of these keywords, meaning whenever some— a customer goes onto Amazon, if they type in exactly grinder for coffee or coffee spice grinder, we're gonna go ahead and show up for those keywords. When we pick phrase, that means that yes, we're gonna continue to come up with grinder for coffee, but if someone goes ahead and types in grinder for coffee small or grinder for coffee big, we're also gonna go ahead and come up because we're using this exact phrase when a customer is searching it in. With broad match, that means that whatever the word may be, maybe it's for grinder coffee a customer types in, we're still trying to go ahead and go after that keyword. So for this instance here, we're gonna type in all of these keywords as we did for, for the, for the exact match here. We're gonna go ahead and use these exact type of bids that are being suggested by Amazon. But this is the important step here. As you guys know already, we already have actual campaigns for exact matches. That means for this one right here, we want to go ahead and list out all of the actual keywords as a negative keyword for this specific campaign. And that's because we don't want to compete with each other. As I mentioned before, we ran exact matches for these keywords, and now we're running a phrase match for these keywords. So if somebody types in Grindr for coffee, we don't want to compete and bid against our other campaigns. I hope that makes a little bit of sense, but that That is why we go ahead and put negative targeting and we use those same exact actual words here. When we're running a broad match, we're going to put in the negative exact and we're also going to put in negative phrase because now we don't want to cannibalize and start competing with each other again. I know it sounds a little bit confusing, but what I would suggest going ahead and doing is rewinding back, looking through the videos, and if you're still confused, go ahead and leave a comment down below. I always read all of those comments, but I hope that you got some clarity and hopefully you gained some knowledge as far as how I launch every single one of my products on Amazon FBA. And if you learned anything new in this video, I would truly appreciate a like on this video, a subscription to this YouTube channel, because I always like to come out with videos based on my personal experiences with selling on Amazon So if you appreciate that, I would love to hear it in the comments below. But until next time, guys, peace.