Broad match campaigns are the best
10 Dec 2025 · 1 min
0:39
Emanuel Ruiz argues broad match campaigns on Amazon outperform exact match because they capture more search volume and related keywords, increasing clicks and sales.
Emanuel Ruiz argues broad match campaigns on Amazon outperform exact match because they capture more search volume and related keywords, increasing clicks and sales.
I will die on this hill and say that broad match campaigns on Amazon are the best type of ads to run. Why? Because everything on Amazon is search volume driven. And even though you want to go after some main keywords, if something is not getting searched up as far as an exact match campaign, there's no way of you getting clicks and sales. So with a broad match, not only are you still targeting that same keyword with high search volume, you're you're also targeting other keywords that might result in a sale. And in the game of search volume, that is key. And that is why
