An Amazon FBA seller shares his path from 2018 to now: two and a half years losing money on failed products, then traction in 2021, a successful brand purchase in 2022, and a costly collapse in 2023. He argues that what looks like luck is years of trial, error, and refusing to quit.
The crazy thing about being a business owner is when people say you got lucky, the thing is that there's so many years of like trial and error, losing money, going ahead and testing different things in order for you to make money that people don't see. They always see the Z and don't start from what happened in the very beginning of business. Like for example, I started Amazon FBA back in 2018 and the first 2 to 2 years and a half, I was Losing money, learning the ropes, failed products, failed brands. And then in 2021 was when I first started getting some traction when it came to Amazon, right? Going ahead and coming out with products, learning the frameworks, learning advertising. But that's not until almost 3 years since I went ahead and started. And even with that, I started building on top of that, right? Like I bought my first brand in 2022 and it kind of took off. I bought my second brand in 2023 and it completely failed. So I had investor money that completely went to waste because of me. Right. So basically going ahead and kind of licking my wounds and getting back on the saddle and just growing even further from there. And now in 2026, I really anticipate kind of making this thing huge, like selling my first brand. If I don't go ahead and sell it, I'm going to go ahead and basically blow up this brand on other forms, whether that be on Amazon UK, EU, starting with Shopify as well. So, but it didn't come here by luck. It literally came here from blood, sweat, and tears. There was months, months where I really didn't know if I was going to go ahead and afford my monthly payments of what I had went ahead and had. But it's always a journey. That's always the most fulfilling part. So don't ever tell someone or let someone tell you that you were just quote unquote lucky, 'cause they never saw the full story.
