Emanuel Ruiz walks through getting his private-label brand gated on Amazon after months of hijackers listing his product. He ordered from them to report them, opened 30 case logs, hired a lawyer, and sent letters to Amazon's Seattle office before the brand finally got gated, though Amazon never told him directly.
Why not gate your own private label brand? Is the process extremely difficult? The answer is yes, extremely, extremely difficult. My— one of my brands actually is gated, but it took having to go back and forth with Amazon, sending letters to attorneys there in Seattle, because I would be getting hit back to back to back when it came to hijackers. And we're talking that I would order the item from the hijacker It would get delivered. I would go ahead and report it. And then the very next day, a different hijacker would come back in there. And this happened for a full, like, 3 months to the point where, like, obviously my sales were suffering. So I hired an attorney. I sent letters to Seattle. Um, I went back and forth and had maybe 30 different case logs on Amazon. And ultimately they just gated my actual brand. So I have no idea. No one told me. No one gave me a notification. I just know now that anybody that tries to go ahead and sell that brand is not able to. So yes, extremely difficult.
