Don't Start Amazon Until You Watch This

You've probably spent months researching on Amazon, built product spreadsheets, watched countless launch breakdowns, and you still haven't put money behind a single product because you keep telling yourself you need just a little bit more certainty first, because the moment you place that first inventory order, $10,000 to $15,000 of your savings is suddenly on the line. And I completely understand your hesitation because I have lost $450,000 on deals that I thought I understood. And the mistake wasn't that I needed more information. It was simply that nobody was challenging my assumptions before I even moved that money. So in this video, I'll show you how to verify product decisions before you commit any of your capital, what numbers to check, what assumptions to question, and what should make you walk away completely. So you can finally choose a product and get real sales data instead of spending another year just researching without rushing into an expensive decision that just because you're tired of waiting. And trust me, I probably know how you are right now because every time you feel stuck you run the same type of playbook and go learn more. And that can mean watching another video at lunch or another podcast on the drive home, maybe a second course if the price is right, because the story that you always play in your head is that you haven't started Amazon because you don't know enough yet. And once you know enough, then at that point in time you will feel ready. So I kind of want to put that to the test. And ask you a few questions to answer just right now. And you don't have to go ahead and Google anything. That first question being, should you pick a product where the top 10 listings all have 5,000 reviews? That's question number one. The next one is, should you dump your entire budget into one single test order? So again, answer yourself. And question number 3, do you work out the margin before or after Amazon takes its fees? And I'm trying to prove something to you because you already know all of those answers. And I can probably test you with even harder type of questions because a year of research means that you can explain the whole product selection phase better than people that are currently selling on Amazon right now. So if knowledge was truly a problem, you would have started 8 months ago. And I'll be honest with you guys, the reason why I even asked those questions is because I was once in your position. Because honestly, what is one more breakdown video going to actually do? Because the problem is that at the end of each day, feeling like a future business owner without putting a single decision to the test, what does that really entail? Because 12 months from now, you end up knowing a lot about the business itself and owning nothing, which is more or less where you're sitting at today. And I know what's been missing because it's the same thing that took $450,000 from me. And quick transparency check, guys, if you guys are new to watching any of my videos, I've been doing Amazon FBA for the last 8 years now, and I run 4 brands today. But the part that actually matters here is the 3 deals that went extremely bad and together literally cost me over $450,000. And when I look back at those deals now, the pattern is almost identical. And I'm almost embarrassed to actually admit it because I knew better than all of those 3 different types of decisions that I went ahead and made. In at least one of them, I broke rules I literally teach today. I trusted numbers I should have double-checked, and I moved fast because I was excited and the deal felt obvious. And every time, right when the decision got made, the same thing was missing, and that was that nobody was checking my work. And what I mean by that is that there was no partner poking holes at every single assumption and nobody around to catch the number, I stopped questioning, right? Because I was making consequential decisions without another experienced person forcing me to defend every assumption that I had with these deals. And that's where things got truly expensive, to the tune of $450,000 being lost. And the interesting part is that a lot of people who haven't launched yet are dealing with same exact same problem from the opposite direction. And the best way I can probably explain it is think about your job for a second. When you make an important call, somebody else can usually challenge it before it gets expensive. A boss signs off on it, a client pushes back, or a teammate says, wait, did you account for X, Y, or Z? You still own the decision, but you don't make it in a vacuum. And the reality is that Amazon removes that type of structure because you do everything yourself. You pick the product, the supplier, the order size, the price, the launch budget, all yourself. And every one of those single decisions touches your money. And that's very different than the setup that you've been taught for 15 years and you're good at, because it makes sense. If you spent your entire career making important decisions with the kind of review built in already like you do at your job, sending 5 figures with no second set of eyes is going to feel a little bit different. And that's not because you need another 100 hours of information like we talked about in the beginning of this actual video. The process you're using has no verification built into it. And let's address the elephant in the room, because work and what you're doing with Amazon is a little bit different. And this one stings a little bit because when a decision goes sideways at work, the company can absorb it. The loss gets shared. The blame gets spread out, right? It's not entirely your fault. And Monday still comes without affecting your day-to-day life. When your first product on Amazon dies, that $12,000 of your own savings with your own name on it and nobody else's. And that really does sting. So of course the stakes feel a little bit different because they are different. And that's why when people tell you just take action, bro, is useless advice for somebody with real responsibilities. So here's a part I wish I understood way sooner in my Amazon FBA journey, and you may already know enough to actually start, right? What you're missing is a way to pressure test the decisions before any of your money actually moves. And that's why another 100 hours of videos won't solve any type of anxiety. That you have with starting an Amazon FBA business, because more information and better verifications are 2 completely different things in this line of business. So let's go back to the Amazon things, right? Let's say you already have a spreadsheet that you've been staring at and maybe you've got maybe 3 products in there and you can't choose between them. So you rerun and research the software. The numbers move a little bit. You compare them again and eventually you just close your laptop. Now picture someone who's actually launched and sold products opening that same file with you. That could be very, very valuable because product 1, he looks at the numbers and says the margin looks fine on paper, but this thing is oversized. And once storage fees stack up towards Q4, it'll eat you alive. So I would definitely pass on product number 1. Or let's say product number 2. Demand is real, but there's design and patent risk here that you probably haven't accounted for. So I'll literally skip the headache and won't even consider this product. That was product number 2. And let's say product number 3. This one looks workable, but your price assumption is wrong. So fix that and rerun the numbers. And that might turn out to be more margin, less expenses, and more money in the bottom line. And you guys saw there was nothing new to show up in that conversation. Most of all of that information was already available to you already. What changed is that somebody with experience looked at the same numbers, challenged your assumptions that you weren't sure about, and helped you pressure test every single decision. And that's why a Facebook group or just another YouTube video usually won't solve the issue that you have, because one gives you 5 opinions with no accountability, and the other one just speaking to you based on general advice, not specifics. Neither ones are looking at your exact numbers in that spreadsheet. So after all of that, where does that actually leave you? And the way I see it is that you have 2 honest options here. And option number one is that you build a feedback loop yourself. So before you spend a single dollar, get someone who's currently selling on Amazon FBA right now to pressure test the product through these 3 gates I'm about to tell you. Number 1, is the demand real beyond whatever software you're using is saying? Because every beginner in your position is looking at roughly the same tools and roughly those same numbers. If the demand still makes sense after you look past all of that software, go to gate number 2, which is, does the margin still work after the referral fees, fulfillment, storage, returns? And is there anything left over for you to have for advertising? And most importantly, the profit you actually take home. So if the numbers only work as a best case scenario, don't choose that product. Please don't go ahead and do it because if the margin holds, now you can go to gate number 3, which is why should anybody buy yours instead of that one listing that has 4,000 reviews? And if the best answer you have is that yours is going to be a little bit cheaper or yours is going to be made from natural ingredients, please don't move forward with that, forward with that actual product. And you're not wrong to think that Amazon is crowded. It's definitely crowded from like 5 years ago. The problem is that crowd doesn't automatically mean that there isn't room for you to make money. It just means that there are weak assumptions are getting expensive very, very fast. And that's why I care more about whether the product survives those 3 gates, right? Whether a category actually feels crowded in itself. And I mentioned that there are 2 options, and this is the reason why my mentorship exists in the first place. So let me go ahead and give you all of those details, because you take one real product from zero to live on Amazon, and every single stage, a coach checks your work before you move any type of money. There's weekly coaching calls to make sure that you're moving the needle in the right direction. Your product choice gets verified before you even commit. Your supplier and the order size gets checked before you wire anything. And your listing, your pricing, your launch plan all get reviewed before you spend a single dollar on ads. And don't get me wrong, you still do all the work and the brand you build is actually yours. You just never make any decision alone. And by now you know that that's literally what has been missing in your entire Amazon FBA journey because you don't need prior seller experience for this either, right? The program assumes you may be launching your first product, so you're not expecting to walk in already knowing how to operate an Amazon FBA business. And I want to be straight about one thing here because you've heard the whole passive income pitches and the 6 figures in the 6 months promises, and you were right to ignore all of this. This is a feedback loop that you've had your entire career built around your Amazon business this time around. And it's run by people who have been in Amazon for years. And the best part about all of it is that all you need is a laptop and 2 hours a week to start and maintain this type of business. And it's also not for everyone. And I truly mean this, which is why the first step is an application call instead of a checkout page, because I want you to book this call and we'll go over your situation together. That means your savings, your schedule, that shortlist that you might have, and we'll see if you're a fit for this mentorship. And we'll map out a clear plan for you to start your own Amazon FBA business. And if the fit works, you leave with a start date. And if not, you still get a plan, which is way more valuable than you sitting down and watching more hours about Amazon FBA without taking action. So the link is down below whenever you are ready. And if you're not ready for the call, fair enough. But I just want you to do one thing, and that's subscribe to this actual channel. Because every week I walk through real numbers in this business, and I share both the wins and the losses, and that includes mine. Plus the thing nobody said to me before these deals even went through. Because after a year of watching YouTube videos, you've done the learning process already, and what's missing is you actually taking action and someone checking your work. So the least I want you guys to go ahead and do is subscribe, and I'll catch you guys on next week's video.