Emanuel Ruiz explains how Amazon's frequently returned badge works and how to avoid it. The algorithm weighs return reasons differently: item not as described hits hardest, while no longer needed returns barely matter. Focus on accurate listings and product quality to stay clear.
Luckily, I did not get the frequently returned badge on my listing, and luckily I'm not even at risk for it. And that is because there are so many different algorithms as to why you would get a frequently returned badge. It's not as simple as a return rate, because whenever you do place a return order, Amazon has a list of different options as to why you are returning this. Luckily for my, my actual product here, it was no longer needed. You see how the algorithm works is that they base your returns based on others in your actual category. But the main one that gets you dinged the most and gets you that frequently returned badge is item not as described, because now you are giving a customer a bad customer experience because you're advertising something that a customer thought it was, and then when they received it, it wasn't. So luckily in this case, people went ahead and just clicked no longer needed, returned it, and I didn't get dinged on that frequently returned badge.
