A 7-figure Amazon FBA seller breaks down his actual numbers: $2.25 million in revenue from January to July 2025, with $446k in net profit after all costs. His advertising ACOS is 23%, refund rate sits at 7%, and he's pulling a 20% overall margin.
I am a 7-figure seller on Amazon FBA and I do private label, meaning that I manufacture my own products in China, have my own brand on them, and get it shipped into Amazon US. And we're gonna do a date range from January 1st, 2025 to July 31st, 2025. And I have made over $2.25 million in revenue over that timeframe. And when it comes to promos, I run Lightning Deals, 5% coupons, any other type of coupons or deals that I can go ahead and do with Amazon like Prime Day. And I spent roughly $66,000 on this. And I also advertise it very heavily. So I spent over $525,000 just on advertising. And obviously we have refunds when it comes to Amazon FBA. So refunds this year alone has been over $110,000. And we also have Amazon fees, which is a full list of different fees that I paid $667,000. And a previous video that I did similar to this one, somebody was trying to call me out and saying that I didn't include all the fees. So here are all the fees associated with Amazon fees, which is a lot, right? And then we have cost of goods sold, which I spent over $430,000 on this. Which at the end of the day, based on $2.25 million, my net profit is $446,000. You can see my real ACOS, which means I do advertising a lot. So that's 23%. My refund rate is right under 7%. My margin in total is around 20%, and my return on investment is 102%.
