Emanuel Ruiz outlines how to scale a $4M Amazon FBA business by expanding to UK and Canada, launching Shopify, and hiring a four-person Upwork team: a meta analyst, UGC project manager, designer, and Facebook ads operator. He explains why he chose operators over agencies and asks if this approach is manageable.
All right. This video is more for advice in the world of e-commerce. And my brand right now on Amazon US is doing over $4 million in revenue. Uh, we're expanding into the UK and Canada for Amazon already, but I'm also going ahead at the very same time, hiring a team to basically ramp up Shopify. So this is what my team consists of right now. And I'm getting everybody from Upwork currently. Number one is a meta analyst, right? What this means is they're going into competition that's killing it on Shopify right now and looking to see what themes, what angles, what creatives, what hooks people are going ahead and making ads on that basically my direct competition or, you know, like my current products right now. So somebody's job is just to go in there and just scrub out everything. When it comes to the meta library. Number 2 is going to be like a UGC, like, content pipeline project manager. These people take exactly what the creator or the data analyst is going ahead and doing and reaching out to like UGC creators on TikTok, on Instagram, on Facebook, and basically emulating this type of success when it comes to creating videos. After that, then I'm getting a graphic designer and a video editor to kind of chop up different forms of this UGC creation along with like static ads as well. And then I'm getting someone that's going to go ahead and teach me Facebook ads. I've done it before. I obviously know the basics of Facebook ads, but this person is primarily someone that is currently an operator, owns their own business, and currently knows the inside and out as far as scaling profitably, right? This saves me the headache of agencies. I've hired agencies in the past and just incentives are never aligned. And the reason why incentives are never aligned is because you pay agencies a base management fee every single month. It can be as crazy as like $2,000 to $5,000 every single month. Plus on top of that, a percentage of ad spend, which basically kills a lot of profit margin. So let me know, am I going ahead and taking the right approach on this? Am I going ahead and kind of biting up too much than I can chew? Because right now it does seem overwhelming, but I only think it's overwhelming because it's the beginning stages of it. Once everything is fine-tuned, I think I'll be okay.
