I am SELLING My Amazon FBA Business.....

here in my garage. And no, it's not a Lamborghini, it's a bunch of products. And what I love most about Amazon FBA is that I can look at any of these products back here and there's always a story to be told, right? Like for instance, like I have this like, uh, side bag that I launched on Amazon that I thought was gonna kill it Cost per click was super low. My manufacturing cost is low, but the conversion rate sucked. So what do I do? I have to go ahead and get rid of it. Another one here, this story, it's a lumbar support pillow. And what is the story about that lumbar support pillow? Well, I went ahead and purchased that business for over $300,000. And it wasn't just lumbar pillows, it was wedge pillows, it was other like car seat pillows. And we all know what happened during 2020, 2021. A bunch of search volume for working at home went crazy. And, you know, based on those numbers, we purchased that business. But what ended up happening in 2022, 2023, people started going back to work at home. I mean, going back to the office and search volume completely tanked. So even though I was like in the top 20 of lumbar support pillows, I wasn't making that many sales. And with that, I was getting hit with long-term storage fees because the previous owner had close to $500,000 or $600,000 of inventory. So that is a lesson learned. Low margin type of business, if you don't move that inventory, you're basically in the negative. And again, things goes on. Like I have this duffel bag that I thought was gonna go ahead and be a killer. I actually got that inventory for free. I thought I could go ahead and revamp it. Get a customer avatar in there, um, that will be successful, but the return on investment wasn't there. You see, the crazy thing about it is that like no one really cares about like your failures, right? Like I always, I always like to tell people that when you're in a room of highly, you know, elite people, no one gives a crap how— what you did to actually get there. And the perfect example I can give is that You work so hard to get into this prestigious college, and once you're in that prestigious college, no one cares about how you got there, right? Because everybody's in that room already. And the same thing goes with entrepreneurship, the same thing goes with business, the same thing goes with everything. It's like all this hard work that got me to where I am right now doesn't really matter, right? The only thing that matters is how I got here, right? So how did I actually get here, and why am I even making this video? Well, the whole point of this actual video is to bring clarity because I'm about to embark on selling Maverick, which has been a business that I purchased on Empire Flippers for around $190,000. I have been able to scale it out through expansion when it comes to, you know, product selection and, and, uh, different variations, scaling out with advertising, getting good payment terms with my supplier. And now that business is going to be worth, or is worth, uh, $2.4 million. So I went from buying a business at $190,000, selling it for $2.4 million, which sounds literally crazy to me. But I go back and forth as if, uh, basically if I even want to sell this actual business. And why do I say that, right? Like, it sounds crazy from like the macro approach that like, if I'm— if a buyer is willing to pay me $2.4 million on a business that I purchased $190,000 for, it's a no-brainer. Sell that actual business. But then I get to thinking like, what am I gonna do with that money, right? And, and the crazy thing about it is that Maverick is still continuing to grow, and I have no doubts in my mind that 12 months from now this business will be worth way over $3 million. And when you get to that range, it's a different buyer, right? It's not this so-called mom-and-pop type of investor anymore. Now we're talking about private equity institutional type investors that will go ahead and purchase this actual business. And quick tangent is that like a lot of these private equity firms and like institutional investors have like gone away from purchasing e-commerce businesses. That's why the valuations have dropped tremendously. But whatever, that's a different story for a different day. But the whole thing is that once you're ready to sell an actual business, right, it seems great at first. And obviously, you know, I would love to go ahead and sell the business and make, you know, life-changing amounts of money. But at the end of the day, like business, especially when e-commerce, once every like supply chain is fixed, once you have those growth opportunities, it's a cash flowing machine. Like right now, all of my deposits when it comes to Amazon FBA right now is around $150,000 every 2 weeks, which sounds crazy. That doesn't include advertising. Like I put advertising on a credit card, so I have to go ahead and pay that. But just being able to say that out loud, right? Like getting disbursements on Amazon of $150,000 And you know what, like we barely got to the point where we're able to actually take out money for ourselves. So not only do I have the option of selling my business right now for like $2.4 million, but if I don't take that option, I see for the next year getting these deposits, being able to go ahead and, you know, take a lot more money month to month and then eventually sell my business for over $3 million. But at the end of the day, like the future's unknown. I can have all this potential. Um, but obviously something can happen, right? Like, you know, 2020, obviously a black swan event happened and people got put out of business, right? Like, uh, same thing with the Relax Support business, right? Like, it could be a trend where a bunch of people are into fitness right now, and maybe next year, you know, fitness is canceled, right? Like, obviously I'm— you would think that, uh, fitness would never be canceled, but you just never know, right? That's why they're called projections, because you can project whatever you want, but you can't buy off of potential. Um, but yeah, the, the thing is that like I don't know what I'm gonna do, right? I have my dog over here, name's Rome. I have a daughter named Italia, so you can see that I— there's one country that I love the most, um, traveling to. But I don't know what I'm gonna do, and I think this video is more so that there really is no purpose to it. I just, I just want to go ahead and speak to clarity. Maybe somebody has advice for me, Right? Like, I know other people that have, you know, gave their life advice. Like, there's this guy named Jan on YouTube that he owns Solo Stove, and he was able to exit his business 3 different times. And that's something that I aspire to do as well, right? If I don't sell my business for $2.4 million, is there an option for me to sell a portion of my business to a strategic partner that can scale outside of Amazon, and then after that make a shit ton of money? Because I just feel like Maverick has so much potential that I feel like selling it, it is going to make me regret it, if that makes any sense at all, right? Because even though I would make the money, I just don't know what I'm gonna do with that money. Like, I've went ahead and expressed that I want to start my own private equity fund, and maybe if I sell this business, that can be a goal of mine, to start raising money and start actually becoming like a Thrasios, or, you know, these big aggregators that failed, right? And being able to go ahead and kind of be risk-averse to it, where you know, we do a barbell approach where we buy seasoned Amazon FBA businesses that have been making money, consistent money, for the last couple years and not do anything to it. It's just a cash flow machine while we buy other businesses that are risky, like a Relax Support, right? Like, that was super risky and it failed. But Maverick was in the same boat as being as risky and it succeeded like crazy, right? So I don't know. Again, the purpose of this video is for to give you guys an update of like where my head's at And like, uh, the journey that I have gone when it comes to Amazon FBA, and basically more advice. Like, what should I do, right? Like, I go back and forth. It's like, I— if I sell out right now and sell this actual business, I'll be put in a position where I finally have a lot of money in my bank account. But what is the purpose? What is the real— like, what— why, why would I want that money if I don't know what I'm gonna go ahead and put to it? So I'm feeling a little bit lost here. I'm making this video just to get advice from you guys, so I would appreciate it in the comments. Go ahead, like, share it, and see if anybody else is in the same boat, right? Because maybe I'm not— I'm missing something. Maybe I'm crazy for not selling. But what would you guys do in that situation?