Once you hit $10k monthly revenue on Amazon FBA, you've already validated your product. Scaling to $100k means pulling three levers: running PPC ads for more impressions, optimizing your conversion rate, and having enough capital to buy inventory for the higher volume.
The craziest thing about being a brand owner on Amazon is that if you make $10,000 a month in revenue, you can actually get to $100,000 in revenue pretty easily because the hardest part of Amazon FBA is getting your product validated. And by you making $10,000 a month in revenue, your product has already been validated. Now it's time to actually scale your product. And you pull a few levers to actually get there. You see, you can go ahead and use Amazon PPC, you can go ahead and use other forms of advertising, get your product out there to get more impressions, optimize for your click-through rate, optimize for your conversion rate. But oftentimes it's not the actual product, it's actually going ahead and finding out what levers to pull to get you to $100,000. But the hardest part is always going to be being able to get money to scale to those levels, right? Because you obviously need the inventory in order for you to go ahead and get to $100,000 in revenue.
