An e-commerce seller missed their $50,000 Black Friday target after Amazon forced a 30% discount instead of their planned 20%. Despite solid traffic, the deeper markdown hurt margins. They're pivoting to Cyber Monday and considering Amazon EU expansion and a Shopify relaunch.
All right. Was Black Friday a dud? Well, you can see the number that I'm kind of looking for is this number right up here. As far as like growth from last year, because my goal for Black Friday was to be right around $50,000 in revenue. I obviously did not get there. I think it has to do a lot more that I had to discount my products more than I anticipated just because I ran sales into Black Friday. So Amazon forced me to run like 30% off instead of like the 20% off that I went ahead and really wanted to go ahead and do. But I'm kind of reflecting on it. Like, I think Cyber Monday is going to be good, um, but I might be capped out in my actual market currently right now, where I think next year I have to do something, um, that doesn't involve going ahead and coming out with a new product, but maybe going ahead and coming out in Amazon EU, Amazon UK, potentially going ahead and starting Shopify, but doing Shopify a little bit different than when people going ahead and teaching right now, which I'm excited to go ahead and kind of announce that, especially to people in the school community. But I don't know, I had so many thoughts on this. Like, I don't know, the traffic was good, impressions were good, just the sales were not there as far as what my goals were. So we'll see.
