Emanuel Ruiz, an Amazon FBA seller, lost over $10,000 in 2025 after Amazon removed his product listings and demanded safety data sheets for shoe-cleaning liquid. He explains how the delisting creates a barrier that pushes smaller sellers out.
I think the hardest thing about being an Amazon FBA seller is being reliant on Amazon, because at any point in time Amazon can yank your listing for a multitude of different reasons. And with Amazon, you're guilty until proven innocent. And you can see that in 2025 Amazon asked me for SDS reports, which stands for safety data sheets. And basically what this means is because I, I have a shoe cleaning brand and it has a bunch of different liquids, Amazon wants to make sure that they're storing these items in certain fulfillment centers. But you can see 1, 2, 3, 4, 5 different products got yanked this year alone. So I lost a lot of sales already in 2025, but there's 2 ways to look at it, right? This is a roadblock and I was able to overcome it. And obviously I lost some sales, so that's the bad news. The good news is I know every other seller in this exact same category is facing the same exact thing. And I know a few of those people are not going to list their products on Amazon anymore because of this roadblock. So every roadblock that Amazon puts in front of you and you overcome it, that just means it's less and less competition in the future.
