Amazon FBA has a 90% failure rate because most sellers give up without using Amazon's free data or scaling properly. A group of coached students testing ads for four weeks are finally seeing traction, showing that persistence and the right strategy can beat the odds.
The thing is Amazon FBA is definitely not easy. I'm sure there's like a 90% fail rate, even with people that take courses about Amazon FBA. Why? I think primarily the reason for this is because people give up, right? Like there's so much data to be had when it comes to Amazon and Amazon gives you this data free. And if you don't take advantage of that data and start scaling in a proper way, You fail, right? Like, there's so many different ways. Like, I'm helping some students right now. We're like, we've been at it for 4 weeks when it comes to advertising, but because we're trying to figure out what works and we're getting traction there, but most people would have failed already.
