Emanuel Ruiz's Amazon FBA chest pack went viral after appearing in a "get ready with me" video. Sales jumped from 59 units on March 11 to nearly triple that after the clip hit. A single mention in the right place moved the needle fast.
Chapters
So this guy went viral for the whole get ready with me type of content over the weekend. And as you can see in this one segment, he's wearing this chest pack. And I sell a chest pack on Amazon, but I don't sell this particular one. But let me show you what happens to products when something does go viral. So just for context, this is the brand I own, Maverick, and this is the chest pack in question that I'm discussing. As you can see, for the very first one. It doesn't look anything like this, but it functions the same way. It is a chest pack that people go ahead and use. So 2 weeks ago, you can see March 11th, 2025, I sold a total of 59 of these units. And now when I change it to when this actual clip went viral, which was, let's say, yesterday, Sunday, you can see the difference that this actual chest pack sold almost 3 times That amount. And again, this guy just wore that actual running chest pack for maybe a second in his actual, you know, viral film or video that went actual viral. Being able to sell 3 times that amount with it not even being that exact same product is crazy to me.