Emanuel Ruiz's Amazon FBA chest pack went viral after a "get ready with me" creator featured it. He sold 155 black units in one day, over 200 total that day versus 50 normally, without sending the creator any product.
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So here's the update. You know, this guy went viral for his get ready with me content, and I actually sell a running chest pack. I don't sell this exact chest pack, but I sell something similar on Amazon, and my sales have gone crazy. Like, I'm talking about bananas. So for context, this is the brand that I own, Maverick, and this is the chest pack. As you can see, it doesn't look anything like the chest pack that he goes ahead and owns, but you can see on Amazon I am number one best seller for this chest pack. And let me show you how many items I'm selling per day now. So yesterday on Tuesday, in a single day, I sold 155 units of a black chest pack. I also have a reflective chest pack right there. I also have a different color, different color, different color. So I sold all in all over 200 units of my chest pack. And to put it in perspective, on a normal day I probably sell around 50 of these units. So my sales have basically increased by 4 times that amount, which again, I— it's not even my actual product that he's going ahead and going viral for. It's just something that is similar. And thank goodness I have a lot of this best-selling inventory that I'm shipping out to UPS right now. I also have another shipment coming because I don't know when this is going to stop. Because the thing is that he posted this And people are copying this type of virality as far as get ready with me. So who knows what, how many people are going ahead and purchasing this just to do similar content for them. But hey, keep it coming because I'm benefiting from this without even having to basically send any influencers my actual product.