Amazon FBA sellers don't need a separate brand to succeed. Every e-commerce business, from Shopify to brick-and-mortar stores, buys customers through ads. What matters is staying profitable and scaling over time, not what critics say about selling random products.
It's funny how people try and discredit Amazon FBA sellers, saying that they just sell random crap on Amazon. And the truth of the matter is that everything in this world is random crap. It's just a matter of media buying, right? With us on Amazon, we just use PPC to go ahead and make some sales. Other people on Shopify use Facebook ads. Other people use salespeople to get into retail stores. We're all just trying to go ahead and buy sales, right? And at the end of the day, the thing, the thing that separates a product on Amazon or any other product from becoming a brand is just that they do it long enough to become profitable, to become big enough. So never try and have someone discredit your Amazon business.
