Amazon FBA sellers waste money spreading ads across TikTok, Facebook, and influencers when they should focus entirely on Amazon PPC. Shoppers come to Amazon to buy, not browse. More PPC spending drives conversions, which boosts your organic ranking through Amazon's algorithm.
The biggest downfall to Amazon FBA sellers is they try and advertise everywhere. I hear it all the time. Let me go ahead and do UGC, do TikTok Shop, do Google Ads, do Facebook Ads, get influencers to go ahead and promote my product. And zero of that actually makes a difference if you're just an Amazon seller, because at the end of the day, Amazon built a platform based on conversion. People go on Amazon to go ahead and purchase. They don't go over there to go ahead and go on social media, check out what their friends are going ahead and doing, or their favorite influencer is doing. They primarily go on Amazon to actually shop. So why not pour all your advertising dollars on Amazon PPC? Because the more you spend on Amazon PPC, the more you convert on Amazon PPC, the more organic ranking Amazon's going to go ahead and give you. And that's the real flywheel effect when it comes to Amazon. So PSA, advertise more on Amazon PPC.
