An Amazon FBA seller's return rate jumped from 6% to 25% in November after Amazon's "Frequently Bought Together" feature linked his product to Halloween costumes. Customers bought it as part of a costume bundle, then returned it once the holiday ended, costing him thousands in lost revenue.
I'm an Amazon FBA seller and I got completely wrecked because of Halloween returns. And let me preface this by saying I don't sell Halloween costumes or anything related to Halloween. And the reason why I noticed is because on average I have around a 6% return rate. And in the beginning of November, we're 6 days in right now, it quickly shot up to like 20% return rate and I started freaking out. freaking out. And here's proof. Like, you can see I've sold right around 400 or 283 of these actual units, and I got 66 returns. That's like a 25% return rate because I'm terrible at math. It might be a little bit more. And then I noticed that frequently bought together on Amazon was my product and now some bunny ears. And now some long sleeve cotton sweatshirt for girls. So I was some thottie's Halloween costume, and now that Halloween is over, I get all of these returns. 25% return rate.
