Amazon's new Sponsored Products Video format lets sellers attach 1-5 videos to campaigns instead of static images. Early tests show higher engagement and click-through rates. Videos can be added to existing campaigns without changing targeting or budget.
Every Amazon seller should check this out. This is a brand new way to showcase your products, and I'm referring to Sponsored Products Video. And this is a new Amazon Ads format that lets you show your shoppers your products in motion, highlighting all the key features right when it matters most. And you can upload 1 to 5 different long-form videos per campaign. Video is one of the most engaging ways to show what your products can do. And you can showcase multiple product features in one video, and they appear based on shoppers' search queries and browsing histories. Like I mentioned before, I typed in espresso machine and it goes ahead and shows up exactly like this with video and not static images like we're all used to. But the cool thing about this is that there's so many benefits, right? We can go ahead and have creative flexibility so we can go ahead and kind of show off multiple things with these actual videos. And let's say we already have a bunch of ad campaigns already running. We can just add these videos to our existing campaigns with the same targeting and the same budget controls that we currently have right now. And this is really engaging, right? It helps them make informed decisions as a shopper. And I'm currently testing these videos in my current campaigns right now, and the results are promising. Number 1, shoppers engage more. My click-through rates are improving, and the potential to convert page views into buyers is higher than ever. Show your product's features in action, inspire confident shopping decisions, and get ahead of this new format.
